Table 1 Queensland Social Survey responses (%) to questions regarding computer-tailored physical activity video-messages for total group and stratified for gender and age (N = 1087)
| Â | Total (N = 1087) | Male (N = 539) | Female (N = 584) | -40 (N = 294) | 40-60 (N = 537) | +60 (N = 394) |
|---|---|---|---|---|---|---|
Through which internet delivery method would you prefer to receive personalised physical activity information? | Â | Â | Â | Â | Â | Â |
   Text (that can be printed) | 47.6 | 47.5 | 47.6 | 48.6 | 49.1 | 43.6 |
   Voice (MP3 or Pod-cast format) | 5.3 | 4.8 | 5.8 | 4.7 | 5.7 | 5.4 |
   Video (to watch online or download) | 35.8 | 33.8 | 37.8 | 43.5 | 36.7 | 26.4 |
Why would you prefer a personal video message if that is your preference? (N = 389) | Â | Â | Â | Â | Â | Â |
   It would be more interesting than reading text | 18.5 | 22.5 | 15.0 | 26.4 | 12.9 | 20.3 |
   It would be quick and easy to view a video online | 20.1 | 17.6 | 22.2 | 17.4 | 23.2 | 16.2 |
   I would find it easier to understand than reading | 34.2 | 35.2 | 33.3 | 31.4 | 34.5 | 37.8 |
   It would make me feel more motivated to get active | 21.1 | 18.1 | 23.7 | 21.5 | 20.1 | 23.0 |
How long can a personal physical activity video message be before you lose interest? | Â | Â | Â | Â | Â | Â |
   1 minute or less | 13.1 | 15.2 | 10.9 | 11.9 | 13.6 | 13.2 |
   1-5 minutes | 44.3 | 42.9 | 45.9 | 47.5 | 46.9 | 36.4 |
   5-10 minutes | 14.3 | 14.6 | 13.8 | 17.6 | 12.8 | 13.6 |
   10-20 minutes | 9.6 | 7.3 | 12.1 | 10.4 | 9.5 | 9.3 |
   More than 20 minutes | 6.7 | 6.6 | 6.7 | 7.6 | 6.8 | 5.7 |
Who would you prefer to present this personal physical activity video to you? | Â | Â | Â | Â | Â | Â |
   Someone like you (same gender, age, etc) | 25.6 | 20.2 | 30.8 | 24.1 | 26.8 | 24.6 |
   A role model, like a sporting personality | 11.5 | 16.0 | 7.1 | 16.3 | 12.5 | 3.9 |
   A real activity expert, like an scientist or academic | 20.4 | 19.7 | 21.2 | 19.7 | 20.2 | 20.4 |
   Someone who looks like a coach or instructor | 20.0 | 18.7 | 21.2 | 23.0 | 19.5 | 17.9 |
   Doesn't matter | 11.5 | 12.6 | 10.4 | 9.7 | 12.5 | 11.4 |
Would you prefer the personal physical activity video message to be: | Â | Â | Â | Â | Â | Â |
   Factual and serious | 12.2 | 15.8 | 8.8 | 12.6 | 11.5 | 13.2 |
   Humorous and fun | 26.4 | 25.2 | 27.6 | 23.0 | 29.1 | 24.6 |
   Convincing and motivating | 52.4 | 48.1 | 56.8 | 62.2 | 52.9 | 41.8 |
How fast/slow can you download videos through your internet connection? | Â | Â | Â | Â | Â | Â |
   Downloading would be 'not slow, fast or very fast' | 68.9 | 68.2 | 69.5 | 84.2 | 69.8 | 52.2 |
   Downloading would be 'slow or very slow' | 19.3 | 18.9 | 19.7 | 13.7 | 22.3 | 19.3 |
Would you like receiving personal physical activity videos via your mobile phone? | Â | Â | Â | Â | Â | Â |
   I can't view or download videos with my mobile | 9.0 | 9.3 | 8.7 | 11.9 | 8.5 | 7.2 |
   Yes, great idea | 11.0 | 10.4 | 11.7 | 18.7 | 10.2 | 5.0 |
   No, I don't like this idea | 60.7 | 59.6 | 61.9 | 52.5 | 65.0 | 60.7 |
   No, it is too costly to download videos to my mobile | 8.7 | 8.9 | 8.6 | 13.7 | 8.1 | 5.0 |