Table 3 Food and beverage advertising on children's TV channels in 2021
Category | Ad spendinga | Average # of ads viewed | ||||||
|---|---|---|---|---|---|---|---|---|
Total ($000) | % of total | CFBAI companies ($000) | Non-CFBAI companies ($000) | 6–11 y | % of total | CFBAI companiesb | Non-CFBAI companies | |
Foods | ||||||||
Cereals | $14,380.7 | 38% | $14,380.7 | $0.0 | 110.3 | 43% | 110.3 | 0.0 |
Meals and entrees | $6,068.6 | 16% | $6,064.9 | $3.7 | 34.8 | 14% | 34.8 | < 0.1 |
Savory snacks | $4,423.1 | 12% | $4,423.1 | $0.0 | 16.2 | 6% | 16.2 | 0.0 |
Sweet snacks | $1,536.2 | 4% | $1,501.4 | $34.8 | 11.8 | 5% | 11.6 | 0.2 |
Yogurt | $675.7 | 2% | $675.7 | $0.0 | 4.2 | 2% | 4.2 | 0.0 |
Beverages | ||||||||
Sweetened beverages | $2,652.4 | 7% | $2,651.3 | $0.0 | 19.8 | 8% | 19.8 | 0.0 |
Milk | $1,711.0 | 4% | $1,711.0 | 11.3 | 4% | 11.3 | ||
Juices | $829.6 | 2% | $829.6 | $0.0 | 5.9 | 2% | 5.9 | 0.0 |
Other categories | ||||||||
Candy | $4,113.9 | 11% | $0.2 | $4,113.7 | 30.3 | 12% | < 0.1 | 30.3 |
All otherc | $1,905.1 | 5% | $88.0 | $1,295.3 | 11.6 | 5% | 0.1 | 11.4 |
$38,296.4 | $30,615.0 | $7,158.5 | 256.2 | 203.1 | 53.2 | |||