Are U.S. food and beverage companies now advertising healthy products to children on television? An evaluation of improvements in industry self-regulation, 2017–2021

Table 5 Nutrient composition^a of CFBAI-listed beverages, by advertising status in 2021

Category	# of brands (products)		Energy (kcal)		Sat. fat (g)		Sodium (mg)		Added sugar (g)		Non-nutritive sweeteners
Category	CTV^b ads	No CTV ads	CTV ads	No CTV ads	CTV ads	No CTV ads	CTV ads	No CTV ads	CTV ads	No CTV ads	CTV ads	No CTV ads
Juice	1 (5)	1 (2)	51 (45–51)	27 (25–28)	0.0 (0.0–0.0)	0.0 (0.0–0.0)	14 (14–14)	11 (11–11)	0.0	0.0 (0.0–0.0)	No	No
Sweetened beverages^c	2 (4)	2 (3)	6 (6–6)	0 (0–0)	0.0 (0.0–0.0)	0.0 (0.0–0.0)	14 (14–14)	0 (0–0)	0.0	0.0 (0.0–0.0)	Yes	Yes
Unsweetened water	1 (1)	3 (25)	0	0 (0–0)	0	0.0 (0.0–0.0)	0	0 (0–0)	0.0	0.0 (0.0–0.0)	No	No
Milk	0	1 (3)		64 (59–64)		0.6 (0.6–0.6)		76 (55–76)		4.2 (3.8–4.2)		No
Total^d	4 (10)	7 (33)	26 (6–51)***	0.0 (0.0–0.0)	0.0 (0.0–0.0)	0.0 (0.0–0.0)	14 (14–14)***	0.0 (0.0–0.0)	0.0 (0.0–0.0)	0.0 (0.0–0.0)

^aValues reported for energy and nutrients are medians and interquartile ranges per 100 mL of product
^bCTV: Children’s TV ads (advertised on children's TV channels)
^cNutrition information was not available online for Kool-Aid Jammers Zero Sugar and Capri Sun Reduced Sugar brands
^dAsterisk denotes p-value obtained from Wilcoxon rank-sum test, comparing medians of products with child-directed ads versus no child-directed ads: * P < 0.05; **P < 0.01; ***P < 0.001

ISSN: 1479-5868