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Table 6 CFBAI listed products vs. products advertised on children’s TV channels in 2021 by category

From: Are U.S. food and beverage companies now advertising healthy products to children on television? An evaluation of improvements in industry self-regulation, 2017–2021

 

Listed products

Advertised products

# of brands (products)

%

Median NPI

# of brands (products)

%

# ads viewed by 6–11 y

%

Median NPI

Cereals

13 (27)

13%

46

8 (20)

26%

110.2

62%

46

Meals and entreesa

3 (10)

5%

68

2 (8)

11%

34.8

20%

68

Savory snacks

1 (15)

7%

38

1 (15)

20%

16.1

9%

38

Sweet snacks

3 (30)

15%

62

1 (3)

4%

11.4

6%

32

Yogurts

6 (107)

53%

74

1 (20)

26%

4.2

2%

71

Cheese

1 (10)

5%

28

1 (10)

13%

0.1

0%

28

Nut butters

1 (3)

1%

34

     

All foods

28 (202)

100%

68

14 (76)

100%

176.9

100%

46

  Sweetened beveragesb

4 (7)

16%

 

2 (4)

40%

19.8

77%

 

  Juices

2 (7)

16%

 

1 (5)

50%

5.9

23%

 

  Unsweetened watersb

4 (26)

60%

 

1 (1)

10%

0.02

 < 1%

 

  Milk

1 (3)

7%

      

All beverages

11 (43)

100%

 

4 (10)

100%

25.8

100%

 

Total

39 (245)

  

18 (86)

 

202.7c

  
  1. aIncludes CFBAI categories “Mixed dishes”, “Small meals” and “Main dishes and entrees”
  2. bThese categories meet FDA regulations for “low calorie” (≤ 40 kcal) and “very low sodium” (≤ 35 mg), and contain ≤ 5 g added sugar per LSS (does not include diet sodas) and are exempt from CFBAI revised nutrition criteria
  3. cThis total does not include 0.4 ads for CFBAI company non-listed brands
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International Journal of Behavioral Nutrition and Physical Activity

ISSN: 1479-5868

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