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Table 2 Summary of quality principles assessed by the PRHISM tool and accuracy score categories

From: #Fail: the quality and accuracy of nutrition-related information by influential Australian Instagram accounts

aPRHISM tool principles for quality assessments

Principle

Description

 1. Authorship

Clear information about the author’s credentials, qualifications and affiliations should be provided

 2. Authoritative

The information should be authored by qualified professionals and within the author’s scope of practice

 3. Action-oriented

Information should be clear and succinct and provide sufficient context to support consumer decision making

 4. Financial disclosure

Clear and prominent disclosures of relevant sponsorship, advertising or financial support should be disclosed. Paid sponsorships should be made in a way that complies with the social media platform’s guidelines

 5. Attribution

Information should include citations and hyperlinks to the original source of information and include the year the information was published

 6. Balance and justifiability

Information should be balanced, unbiased and supported by high quality and appropriate evidence

 7. Risks and benefits

Information should clearly outline all relevant health risks and benefits

 8. Privacy

If information about a patient or client is shared, it should be shared with permission and not include any identifying information

 9. Complementary information

Information should be complimentary and not designed to replace the relationship between individuals and health professionals. Information should include statements encouraging individuals to discuss choices with a relevant health professional

 10. Referrals and support

Readers should be referred to additional sources of information and support

 11. Readability and comprehensibility

Information should be written at or below a fifth grade reading level and avoid the use of jargon and technical language

 12. Accessibility

Information should be accessible to vision and hearing-impaired individuals. Videos should contain closed captions and images should include descriptive alternative text. Information should be accessible with screen readers

 13. Images

If information contains images they should be visually appealing and appropriately reflect the information provided within the post, rather than contradicting it

Accuracy score categories

Category

Description

 Completely accurate

All assessable statements within the post that relate to nutrition are completely accurate

 Mostly accurate, some inaccurate

The majority of statements within the social media post that relate to nutrition are completely accurate. A smaller proportion of statements within the post are inaccurate or contain inaccuracies

 Mostly inaccurate, some accurate

The majority of statements within the social media post that relate to nutrition are completely inaccurate or contain inaccuracies. A smaller proportion of statements within the post are accurate

 Completely inaccurate

All assessable statements within the post that relate to nutrition are completely inaccurate

 Not assessable

All information within the post that relates to nutrition is not contained in the reference documents or databases, is a testimonial or is information discussing someone’s own personal behaviour, rather than stating a fact

  1. Abbreviations: PRHISM: Principles for Health-related Information on Social Media
  2. aFrom: Denniss et al. [30].