Table 2 Factor analysis (principal component analysis) based on the six dependent variables
Dependent variables | General factor |
|---|---|
Perceived product nutritional quality | 0.84 |
Perceived healthiness of the product | 0.85 |
Affective evaluation of the product (attitude) | 0.91 |
Intention to purchase the product | 0.81 |
Intention to personally consume the product | 0.82 |
Intention to give the product to a child between 7 and 12 years old | 0.83 |
Eigenvalues | 4.29 |
% total explained variance | 71.5 |