Table 3 Weighted frequencies of food products/brands on YouTube, Instagram, and TikTok posts amongst the most popular influencers for children 10–12 years old between June 1st 2021 and May 31st 2022
Platform | Brand n(%) | Product n(%) | Total n(%) | Rate of food marketing/post |
|---|---|---|---|---|
YouTubea | 102(76) | 440(80) | 542(79) | 0.7 |
Instagramb | 20(15) | 26(5) | 46(7) | 19.3 |
TikTokc | 13(10) | 84(15) | 97(14) | 10.2 |
Total | 135(100) | 550(100) | 685(100) | - |