Table 4 Weighted frequencies of food categories on YouTube, Instagram, and TikTok posts amongst the most popular influencers for children 10–12 years old between June 1st 2021 and May 31st 2022
Food Category | YouTubea n(%) | Instagramb n(%) | TikTokc n(%) | Total n(%) |
|---|---|---|---|---|
Fast food restaurants | 90(21) | 12(43) | 12(14) | 114(21) |
Regular soft drinks | 70(16) | 1(4) | 1(1) | 72(13) |
Snacks | 46(11) | 0(0) | 17(20) | 63(11) |
Candy and chocolate | 48(11) | 5(18) | 7(8) | 60(11) |
Water | 12(3) | 3(11) | 27(31) | 42(8) |
Condiments, spreads & dressings | 38(9) | 0(0) | 2(2) | 40(7) |
Other | 24(6) | 3(11) | 7(8) | 34(6) |
Sweet baked goods/desserts | 24(6) | 1(4) | 7(8) | 32(6) |
Other sweetened beverages | 18(4) | 2(7) | 4(5) | 24(4) |
Meat and entrees (including fish, poultry, and meat products) | 16(4) | 0(0) | 1(1) | 17(3) |
Breakfast cereal | 14(3) | 0(0) | 0(0) | 14(3) |
Dairy | 10(2) | 0(0) | 1(1) | 11(2) |
Energy drinks | 8(2) | 1(4) | 1(1) | 10(2) |
Diet soft drinks | 8(2) | 0(0) | 0(0) | 8(1) |
Bread | 6(1) | 0(0) | 0(0) | 6(1) |
Fruits and vegetables | 2(0) | 0(0) | 0(0) | 2(0) |
Total | 434(100) | 28(100) | 87(100) | 549(100) |