Table 6 Healthfulness of food products/brands on YouTube, Instagram, and TikTok posts amongst the most popular influencers for children 10–12 years old between June 1st 2021 and May 31st 2022
Brands n(%) | Products n(%) | Total n(%) | |
|---|---|---|---|
YouTube | |||
Healthier | 14(16) | 52(12) | 66(13) |
Less healthy | 72(84) | 390(88) | 462(88) |
Total | 86(100) | 442(100) | 528(100) |
Healthier | 0(0) | 6(23) | 6(15) |
Less healthy | 15(100) | 20(77) | 35(85) |
Total | 15(100) | 26(100) | 41(100) |
TikTok | |||
Healthier | 0(0) | 43(50) | 43(47) |
Less healthy | 5(100) | 43(50) | 48(53) |
Total | 5(100) | 86(100) | 91(100) |
Total | |||
Healthier | 14(13) | 101(18) | 115(17) |
Less healthy | 92(87) | 453(82) | 545(83) |
Total | 106(100) | 554(100) | 660(100) |