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Table 3 Characteristics of telephone survey participants

From: Harnessing the power of advertising to prevent childhood obesity

Characteristics+

Survey 1 a

Survey 2 a

Survey 3 a

Survey 4 b

HNE

NSW

HNE

NSW

HNE

NSW

HNE

NSW

(n = 168)

(n = 158)

(n = 157)

(n = 158)

(n = 156)

(n = 165)

(n = 267)

(n = 138)

%

%

%

%

%

%

%

%

Female

84.5

84.2

79.6

81.0

83.3

82.4

84.6

87.7

Age

        

 <20 years

0.6

0.6

0

0

0.6

0

0

0

 20-39 years

52.8

47.5

55.4

48.7

51.9

54.5

54.3

51.1

 ≥ 40 years

50.3

51.9

44.5

51.3

47.4

45.4

45.7

48.9

Country of birth

        

 Australia

91.7*

69.6*

90.4*

74.7*

93.6*

75.1*

87.3*

76.8*

Aboriginal/Torres Strait Islander status

3.6

1.3

3.2

3.2

3.2

2.4

5.1*

1.1*

Educational attainment

        

 Tertiary c

58.3*

70.9*

56.0

61.4

52.6*

64.8*

62.6

68.1

Geographic location

        

 Rural d

28.6*

12.8*

37.2*

12.7*

31.6*

17.2*

30.4*

13.2*

Number of children (mean (sd)) e

1.9 (0.9)

1.8 (0.8)

1.9 (0.8)

1.9 (1.0)

1.8 (0.9)

1.9 (0.8)

1.9 (0.9)

1.9 (0.9)

  1. + Survey’s 5–9 not reported as cohort was recycled for these surveys.
  2. a 175 intervention and 175 comparison participants invited to participate at time 1–3.
  3. b 300 intervention and 149 comparison participants invited to participate at time 4.
  4. c Tertiary = TAFE certificate or diploma, University CAE or other tertiary institute qualification.
  5. d As defined by ARIA.
  6. e Number of children aged 2–15 years.
  7. * Significant difference between intervention and control group p < 0.05.