Table 1 Characteristics of survey respondents and definition of variables ( N =138)
Variable | Definition | Mean |
|---|---|---|
Female | 1 if female; 0 if male | 55.8% |
Student | 1 if current Oklahoma State University student; 0 otherwise; | 63.0% |
Bachelor’s | 1 if obtained bachelor’s degree; 0 otherwise | 34.1% |
Age1 | 1 if age is 18 to 34.99 years; 0 otherwise | 69.6% |
Age2 | 1 if age is 35 to 54.99 years; 0 otherwise | 18.1% |
Age3 | 1 if older than 55 years of age; 0 otherwise | 12.3% |
Income1 | 1 if annual household income is less than $25,000; 0 otherwise | 44.2% |
Income2 | 1 if annual household income is between $25,000 and $99,999; 0 otherwise | 39.9% |
Income3 | 1 if annual household income is $100,000 or greater; 0 otherwise | 15.9% |
Health Consciousness (HC) | Level of health consciousness (can range from 3 to 15) | 10.319 |
Value Taste | 1 if taste is most important characteristic in meal selection;0 otherwise | 72.5% |
Value Health | 1 if healthfulness is most important characteristic in mealselection; 0 otherwise | 10.1% |
Party | Number of guests seated per table | 2.928 |
Calorie+traffic light | 1 if diner received calorie+traffic light menu; 0 otherwise | 39.1% |
Calorie-only | 1 if diner received calorie-only menu; 0 otherwise | 39.1% |
Control | 1 if diner received control menu with no nutritionalinformation; 0 otherwise | 21.7% |
Repeat Visitor | 1 if diner is repeat visitor to the restaurant; 0 otherwise | 61.6% |
Lunch with Friends | 1 if occasion for eating is lunch with friends; 0 otherwise | 63.8% |
Business Lunch | 1 if occasion for eating is business or work-related;0 otherwise | 18.8% |
Entrée Calories | Main entrée calories ordered per diner | 606.341 |
Extra Calories | Extra calories beyond main entrée (i.e., additional sideitems, desserts, drinks) ordered per diner | 152.174 |
Total Calories | Total calories ordered per diner | 758.515 |