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Table 3 Demographic characteristics of low-, medium-, and high-calories diners (based on entrée calories)

From: Looking at the label and beyond: the effects of calorie labels, health consciousness, and demographics on caloric intake in restaurants

Variablea Low calorie diners (≤ 400 entrée calories) Medium calorie diners (401–800 entrée calories) High-calorie diners (> 800 entrée calories)
Female*** 75.0% 56.5% 33.3%
Student* 50.0% 71.0% 63.9%
Bachelor’s* 47.5% 27.4% 30.6%
Age1** 52.5% 79.0% 72.2%
Age2 22.5% 16.1% 16.7%
Age3*** 25.0% 4.8% 11.1%
Income1 37.5% 51.6% 38.9%
Income2 40.0% 38.7% 41.7%
Income3 22.5% 9.7% 19.4%
Calorie+traffic light 47.5% 41.9% 25.0%
Calorie-only 32.5% 38.7% 47.2%
Control 20.0% 19.4% 27.8%
Value Taste 62.5% 74.2% 80.6%
Value Health*** 25.0% 4.8% 2.8%
Health Consciousness** 11.200 10.290 9.389
Repeat Visitor 70.0% 58.1% 58.3%
Lunch with Friends** 50.0% 74.2% 61.1%
Business Lunch* 30.0% 16.1% 11.1%
Number of Observations 40 62 36
  1. Note: ***, **, and * represent statistical significance at the 1%, 5%, and 10% levels, respectively.
  2. a For variable definitions, refer to Table 1.