Looking at the label and beyond: the effects of calorie labels, health consciousness, and demographics on caloric intake in restaurants

Table 4 Demographic characteristics of low-, medium-, and high-calories diners (based on extra calories)

Variable^a	Low calorie diners (0 extra calories)	Medium calorie diners (1–250 extra calories)	High-calorie diners (> 250 extra calories)
Female	56.1%	56.7%	54.8%
Student*	54.5%	80.0%	64.3%
Bachelor’s***	47.0%	13.3%	28.6%
Age1**	60.6%	90.0%	69.0%
Age2*	22.7%	3.3%	21.4%
Age3	16.7%	6.7%	9.5%
Income1*	36.4%	60.0%	45.2%
Income2	39.4%	36.7%	42.9%
Income3**	24.2%	3.3%	11.9%
Calorie+traffic light	37.9%	33.3%	45.2%
Calorie-only*	34.8%	46.7%	40.5%
Control	27.3%	20.0%	14.3%
Value Taste	68.2%	76.7%	76.2%
Value Health	10.6%	3.3%	14.3%
Health Consciousness*	10.939	9.700	9.786
Repeat Visitor	63.6%	46.7%	69.0%
Lunch with Friends	56.1%	66.7%	73.8%
Business Lunch**	27.3%	6.7%	14.3%
Number of Observations	66	30	42

Note: ***, **, and * represent statistical significance at the 1%, 5%, and 10% levels, respectively.
^a For variable definitions, refer to Table 1.