|
Variablea
|
Low calorie diners (0 extra calories)
|
Medium calorie diners (1–250 extra calories)
|
High-calorie diners (> 250 extra calories)
|
|---|
|
Female
|
56.1%
|
56.7%
|
54.8%
|
|
Student*
|
54.5%
|
80.0%
|
64.3%
|
|
Bachelor’s***
|
47.0%
|
13.3%
|
28.6%
|
|
Age1**
|
60.6%
|
90.0%
|
69.0%
|
|
Age2*
|
22.7%
|
3.3%
|
21.4%
|
|
Age3
|
16.7%
|
6.7%
|
9.5%
|
|
Income1*
|
36.4%
|
60.0%
|
45.2%
|
|
Income2
|
39.4%
|
36.7%
|
42.9%
|
|
Income3**
|
24.2%
|
3.3%
|
11.9%
|
|
Calorie+traffic light
|
37.9%
|
33.3%
|
45.2%
|
|
Calorie-only*
|
34.8%
|
46.7%
|
40.5%
|
|
Control
|
27.3%
|
20.0%
|
14.3%
|
|
Value Taste
|
68.2%
|
76.7%
|
76.2%
|
|
Value Health
|
10.6%
|
3.3%
|
14.3%
|
|
Health Consciousness*
|
10.939
|
9.700
|
9.786
|
|
Repeat Visitor
|
63.6%
|
46.7%
|
69.0%
|
|
Lunch with Friends
|
56.1%
|
66.7%
|
73.8%
|
|
Business Lunch**
|
27.3%
|
6.7%
|
14.3%
|
|
Number of Observations
|
66
|
30
|
42
|
- Note: ***, **, and * represent statistical significance at the 1%, 5%, and 10% levels, respectively.
- a For variable definitions, refer to Table 1.
