Skip to main content

Table 4 Demographic characteristics of low-, medium-, and high-calories diners (based on extra calories)

From: Looking at the label and beyond: the effects of calorie labels, health consciousness, and demographics on caloric intake in restaurants

Variablea Low calorie diners (0 extra calories) Medium calorie diners (1–250 extra calories) High-calorie diners (> 250 extra calories)
Female 56.1% 56.7% 54.8%
Student* 54.5% 80.0% 64.3%
Bachelor’s*** 47.0% 13.3% 28.6%
Age1** 60.6% 90.0% 69.0%
Age2* 22.7% 3.3% 21.4%
Age3 16.7% 6.7% 9.5%
Income1* 36.4% 60.0% 45.2%
Income2 39.4% 36.7% 42.9%
Income3** 24.2% 3.3% 11.9%
Calorie+traffic light 37.9% 33.3% 45.2%
Calorie-only* 34.8% 46.7% 40.5%
Control 27.3% 20.0% 14.3%
Value Taste 68.2% 76.7% 76.2%
Value Health 10.6% 3.3% 14.3%
Health Consciousness* 10.939 9.700 9.786
Repeat Visitor 63.6% 46.7% 69.0%
Lunch with Friends 56.1% 66.7% 73.8%
Business Lunch** 27.3% 6.7% 14.3%
Number of Observations 66 30 42
  1. Note: ***, **, and * represent statistical significance at the 1%, 5%, and 10% levels, respectively.
  2. a For variable definitions, refer to Table 1.