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Table 1 Number of healthy food products within the 38 food categories in the web-based supermarket a

From: Effects of different discount levels on healthy products coupled with a healthy choice label, special offer label or both: results from a web-based supermarket experiment

  Food category Total products (n) Healthy products (n)
1 Potatoes and potato products 10 7
2 Fruits 10 10
3 Vegetables 41 41
4 Ready to eat meals 19 4
5 Meat/ Fish/ Poultry* 29 13
6 Meat products* 18 4
7 Salads (e.g., crab salad, egg salad, etc.) 8 3
8 Appetizers/ snacks 6 1
9 Cheese 19 3
10 Dairy drinks (e.g., milk, yoghurt drink, etc.)* 15 8
11 Desserts* 21 4
12 (Whipped) cream 5 -
13 Butter 6 2
14 Eggs 2 -
15 Bread* 15 6
16 Pastry 14 4
17 Snacks/ refreshments 12 3
18 Frozen snacks 10 -
19 Ice (cream) 8 1
20 Frozen pastry 2 -
21 Coffee 7 -
22 Evaporated milk/ sugar/ sweeteners 9 2
23 Baking products 13 4
24 Sweet sandwich fillings* 10 3
25 Breakfast products 13 6
26 Pasta/ Rice/ Noodles* 12 4
27 Mixes for sauces 12 1
28 Seasonings 9 1
29 Herbs and spices 10 -
30 Oils/ Sauces and pickles 26 9
31 Soups 12 2
32 Canned foods (excluding fruits and vegetables) 10 3
33 Beverages (excluding soda) 6 3
34 Soda* 24 14
35 Alcoholic beverages 19 -
36 Candy 14 3
37 Chocolate 20 -
38 Crisps/ nuts/ toast 16 3
  Total 512 172 (33.6%)
  1. a Healthy products are defined following the Choices front-of-pack nutrition label criteria which are based on the international WHO recommendations regarding saturated fat, trans fat, sodium, and added sugar [13].
  2. *These product categories were selected for within category analysis.