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Table 2 Participant characteristics

From: Effects of different discount levels on healthy products coupled with a healthy choice label, special offer label or both: results from a web-based supermarket experiment

   Total n = 109 pa
n (%)
Sex Female 93 (85.3) .69
Age 18 – 31 18 (16.5) .15
  32 – 46 56 (51.4)  
  47 – 61 27 (24.8)  
  62 + 8 (7.3)  
Grocery Totally responsible 68 (62.4) .18
Responsibility Largely responsible 24 (22.0)  
  Partly responsible 17 (15.6)  
Education level Low (primary/ lower secondary) 38 (34.9) .30
  Medium (higher secondary/ intermediate vocational 58 (53.2)  
  High (higher vocational/ university 13 (11.9)  
Employment status Employed 38 (34.9) .38
  Other 71 (65.1)  
Household income Low (0 – 2000) 32 (29.4) .09
(€ gross monthly) b Medium (2000 – 3000) 38 (34.9)  
  High (3000+) 39 (35.8)  
   Mean (SD)  
Household size   2.92 (1.43) .14
Price perception c   67.93 (9.43) .73
Habit score d.   49.50 (8.3) .74
Appreciation score   60.23 (7.37) .13
Web-based supermarket e.    
Attention to prices in web-based supermarket f.   18.3 (5.3) .82
Budget in web-based supermarket   70.63 (23.19) .09
% of budget spent   87.7 (16.0) .21
  1. Data were measured in 2010 in the Netherlands. Participants included a community sample (n = 109).
  2. a Indicates the p-value for chi2 tests and ANOVA analysis comparing the nine research conditions.
  3. b The standard gross monthly income in the Netherlands (2010) was € 2,508 [17].
  4. c. Measured by fifteen items (7-point Likert scale) from the seven “price perception construct scale items” (Lichtenstein et al., 1993).
  5. d. Measured by twelve items (7-point Likert scale) self-report index of habit strength (Verplanken et al., 2003).
  6. e. Measured by eleven items (7-point Likert scale) on the web-based supermarket software.
  7. f. Measured by four items concerning attention to prices in the web-based supermarket (7-point Likert scale).