Table 1 Variables measured in the consumer nutrition environment tool

I

Variety

The number of different choices within a product range based on: product flavour, product size, fair trade/ organic range or no-name/low-cost range

Not available, 1, 2, 3, 4, 5+

II

Price

Price of the cheapest item, £ per portion, for each product

Pound sterling per portion

III

Promotions

Whether or not the product category was on price promotion

Yes/ no

IV

Shelf placement

Where on the shelf the cheapest item for each product was placed

Bottom shelf, other, prominent (eye-level)

V

Store placement

Which part of the store the cheapest item for each product was placed

Inconspicuous, noticeable, prominent

VI

Quality

Level of quality of the two fruit and four vegetables

Poor, medium, good [18]

VII

Healthier alternative

Whether or not a healthier option was available for less healthy products

Yes/ no

VIII

Nutrition information

The type of nutrition information available on the cheapest item for each product

None, other ^a , back-of-pack, front & back of pack

IX

Single fruit sale

Whether or not single sale of the two fruit measured was possible

Yes/ no