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Table 1 Characteristics of 95 movies, 1991–2000

From: Portrayals of branded soft drinks in popular American movies: a content analysis

MPAA Rating *  
G 3 (3%)
PG 17 (18%)
PG-13 44 (46%)
R 31 (33%)
Genre  
Action Adventure 32 (34%)
Children/Family/Animation 12 (13%)
Comedy 24 (25%)
Drama 13 (14%)
Horror 4 (4%)
Mystery/Thriller/Crime 7 (7%)
Science Fiction 3 (3%)
Time-period setting  
Before 1890 6 (6%)
1890–1959 6 (6%)
1960–2000 80 (85%)
Future 3 (3%)
Portrayed Soft Drinks  
Yes 43 (45%)
No 52 (55%)
Portrayed Branded Soft Drinks  
Yes 31 (33%)
No 64 (67%)
  1. *The U.S. has a voluntary system of movie ratings that helps parents prevent their children from seeing movies that are inappropriate. G is for a general audience, with all ages admitted. PG recommends parental guidance, and some material may not be suitable for children. PG-13 means "parents are strongly cautioned" and some material may be inappropriate for children under 13. R is restricted for viewers; anyone 17 years or younger requires an accompanying parent or guardian.