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Table 2 Portrayals of branded soft drinks compared to other branded beverages for 95 movies, 1991–2000

From: Portrayals of branded soft drinks in popular American movies: a content analysis

Soft drinks versus... Movies Portraying Specific Branded Beverages
  Neither Beverage Both Beverages Comparison Beverage Only Soft Drinks Only p-value
  N % N % N % N %  
Non-alcoholic beverages a 62 65.3% 0 0% 2 2.1% 31 32.6% .0001
Beer b 59 62.1% 7 7.4% 5 5.3% 24 25.3% .0004
Other alcoholic beverages c 57 60.0% 4 4.2% 7 7.4% 27 28.4% .0006
  1. a. Non-alcoholic beverages are any non-alcoholic beverage that is not a soft drink, such as milk, juice, sports drinks, juice mixes.
  2. b. Beer is any alcoholic beverage defined by the producer as beer.
  3. c. Other alcoholic beverages are any alcoholic beverage not defined as beer.