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Table 3 Exposure to TV ads, attitudes toward and liking of fruits and vegetables and usual intake: The Pro Children study

From: Television viewing and exposure to food-related commercials among European school children, associations with fruit and vegetable intake: a cross sectional study

 

Austria

Belgium

Denmark

Iceland

Netherlands

Norway

Portugal

Spain

Sweden

TV ad exposure (number of TV ads seen during last month (0–9))

6.2

6.1–6.3

5.8

5.7–5.9

5.5

5.3–5.6

6.0

5.9–6.2

6.3

6.2–6.4

6.1

5.9–6.2

5.7

5.6–5.8

7.0

6.8–7.1

5.5

5.3–5.6

FJV ads (number of TV ads seen during last month (0–3))

2.0

2.0–2.1

1.6

1.6–1.7

1.6

1.6–1.7

1.9

1.9–2.0

1.7

1.6–1.8

1.7

1.6–1.7

1.6

1.5–1.6

1.9

1.8–2.0

1.3

1.3–1.4

High sugar ads (number of TV ads seen during last month (0–3))

2.1

2.1–2.2

2.1

2.1–2.2

2.0

1.9–2.0

2.0

1.9–2.0

2.3

2.3–2.4

2.2

2.1–2.2

2.0

2.0–2.1

2.6

2.5–2.6

2.1

2.1–2.2

Attitudes (mean of 4 items)

4.2

4.2–4.2

3.8

3.7–3.8

3.9

3.9–4.0

4.0

3.9–4.1

3.8

3.7–3.8

4.1

4.0–4.1

4.4

4.4–4.5

4.1

4.1–4.2

4.0

3.9–4.0

Liking (mean of 4 items)

4.1

4.0–4.1

3.9

3.9–4.0

4.0

4.0–4.0

4.2

4.2–4.3

3.9

3.9–4.0

4.2

4.2–4.3

4.1

4.1–4.1

3.7

3.6–3.7

4.1

4.0–4.1

Fruit and vegetable intake (mean of 5 items)

2.9

2.9–3.0

3.2

3.2–3.3

3.0

2.9–3.0

2.9

2.8–3.0

3.0

2.9–3.1

2.9

2.9–3.0

3.1

3.1–3.2

2.9

2.9–3.0

2.9

2.8–3.0

  1. mean values and 98% CI of the scales are presented