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Table 2 Importance of taste, price, nutrition, and convenience when purchasing food from a fast food restaurant and the grocery store

From: Effects of calorie labeling and value size pricing on fast food meal choices: Results from an experimental trial

  Very important % (n) Somewhat important % (n) Not very important% (n) Not at all important % (n)
Fast food     
Taste 76.9 (456) 20.7 (123) 1.7 (10) 0.7 (4)
Convenience 56.4 (333) 35.4 (209) 6.8 (40) 1.4 (8)
Price 40.4 (239) 43.4 (257) 13.2 (78) 3.0 (18)
Nutrition 20.8 (122) 37.4 (219) 29.4 (172) 12.5 (73)
Groceries     
Taste 78.3 (461) 20.2 (119) 1.5 (9) 0 (0)
Convenience 34.5 (202) 47.7 (279) 14.5 (85) 3.3 (19)
Price 59.4 (350) 34.6 (204) 5.3 (31) 0.7 (4)
Nutrition 39.7 (233) 43.8 (257) 11.4 (67) 5.1 (30)