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Table 4 Percent of those in the calorie, price, and calories + price experimental conditions who reported noticing the menu modifications

From: Effects of calorie labeling and value size pricing on fast food meal choices: Results from an experimental trial

  Caloriea
% (n)
Priceb
% (n)
Calories + pricec
% (n)
Noticed calories 54.3 (82) NAd 58.7 (88)
Noticed price modification NAe 16.1 (23) 16.7 (25)
  1. a calorie menu included calorie information for each menu item
  2. b price menu had price modification (standardized pricing) for food items with more than one portion size option
  3. c calorie + price menu included calorie information and price modification (standardized pricing) for food items with more than one portion size option.
  4. d Not applicable because price was not modified on the menu
  5. e Not applicable because calories were not included on the menu