Effects of calorie labeling and value size pricing on fast food meal choices: Results from an experimental trial

Table 4 Percent of those in the calorie, price, and calories + price experimental conditions who reported noticing the menu modifications

	Calorie^a % (n)	Price^b % (n)	Calories + price^c % (n)
Noticed calories	54.3 (82)	NA^d	58.7 (88)
Noticed price modification	NA^e	16.1 (23)	16.7 (25)

^a calorie menu included calorie information for each menu item
^b price menu had price modification (standardized pricing) for food items with more than one portion size option
^c calorie + price menu included calorie information and price modification (standardized pricing) for food items with more than one portion size option.
^d Not applicable because price was not modified on the menu
^e Not applicable because calories were not included on the menu

ISSN: 1479-5868