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Table 1 Description of the Sample

From: Segmentation of overweight Americans and opportunities for social marketing

Behavioral Variables Variable Description Summary Statistic
(n = 581)
Knowledge   
   Know Pyramid Know food pyramid = 1 0.83a
   Read Labels Most of the time, sometimes, rarely, never Most of the timeb
Type of Labels Read   
   Calories Read calories label = 1 0.48a
   Carbohydrates Read carbohydrates label = 1 0.23a
   Fat Read fat label = 1 0.48a
   Protein Read protein label = 1 0.08a
   Salt Read salt label = 1 0.18a
   Serving size Read serving size = 1 0.05a
   Sugar Read sugar content = 1 0.22a
Food Behavior   
   Overweight Overweight = 1 0.53a
   Calories right More, less, about right amount Less than neededb
   Eat well Always, sometimes, never choose a healthy diet Sometimes choose a healthy dietb
   Eat weight Eating to lose weight = 1 0.55a
   Fast food meals Percent fast food meals 12.2 (18.0)c
   Restaurant meals Percent restaurant meals 12.8 (15.6)c
   Prepared meals Percent prepared food meals 6.9 (13.0)c
   Scratch meals Percent meals from scratch 67.0 (27.4)c
Risk Factors   
   Smoker Smoker = 1 0.17a
   Illness Illness limits activity = 1 0.24a
   Insurance Covered by insurance = 1 0.89a
Activity   
   TV Minutes of TV 123.5 (101.6)c
   Computer Minutes of home computer 52.9 (74.6)c
   Exercise Exercise 30 minutes/day, 5 times/wk = 1 0.66a
   Exercise weight Using exercise to lose weight = 1 0.49a
Demographic Variables   
gender Gender (1 = male) 0.45a
education   
  Less than HS = 1 0.02a
  HS grad = 1 0.08a
  Some college = 1 0.53a
  Bachelors or more = 1 0.37a
income   
  Less than $20,000 = 1 0.13a
  $20,001 to $35,000 = 1 0.18a
  $35,001 to $50,000 = 1 0.17a
  $50,001 to $65,000 = 1 0.15a
  $65,001 or greater = 1 0.38a
children Has children = 1 0.42a
Employment   
   employed Employed = 1 0.55a
   unemp Unemployed = 1 0.04a
   retired Retired = 1 0.18a
age Age in years 45.27 (17.8)c
Region   
   neast Northeast = 1 0.28a
   south South = 1 0.27a
   midamer Middle America = 1 0.26a
   west West = 1 0.21a
Urban characteristic   
   rural Rural = 1 0.32a
   suburb Suburban = 1 0.75a
   urban Urban = 1 0.25a
  1. n = 581
  2. a dummy variable 0/1
  3. b median reported;
  4. c continuous variable, standard deviation in ()