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Table 1 Associations between Sociodemographic Factors and Awareness of ParticipACTION among Canadian Adults (weighted percentages)

From: ParticipACTION: Awareness of the participACTION campaign among Canadian adults - Examining the knowledge gap hypothesis and a hierarchy-of-effects model

    Awareness of ParticipACTION
  Total Sample Prompted awareness Unprompted awareness
  n % n % p n % p
Overall 4424 --- 3800 81.6   389 8.2  
Gender         ****
Male 1923 48.2 1670 82.6   210 12.2  
Female 2501 51.8 2130 80.6   179 6.7  
Age (years)      ****    ****
20-24 230 7.3 130 46.6   4 0.8  
25-44 1707 41.5 1466 82.2   154 10.2  
45-64 1811 33.4 1657 90.0   206 12.6  
65+ 676 17.7 547 78.6   25 4.4  
Household income ($)      ****    ****
< 30,000 723 16.0 558 67.9   28 3.3  
30,00-59,999 1135 30.4 970 80.6   83 7.2  
60,000+ 1794 53.5 1634 87.9   212 12.8  
Level of education      ****    ****
High school or less 1557 35.2 1261 75.8   80 6.4  
College 1355 30.7 1200 86.0   122 8.9  
University 1445 34.1 1290 84.2   183 13.0  
LTPA status      ****    *
Inactive 1932 44.1 1591 77.1   139 7.5  
Active 2488 55.9 2205 85.1   250 10.9  
  1. LTPA = leisure time physical activity.
  2. * p < .05
  3. *** p < .001.
  4. **** p < .0001.