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Table 2 Association of physical activity and demographic characteristics with unprompted and prompted recall of ParticipACTION campaign

From: ParticipACTION: A mass media campaign targeting parents of inactive children; knowledge, saliency, and trialing behaviours

   Unprompted recall
% (95% CI)
OR adj (95% CI) Prompted recall
% (95% CI)
OR adj (95% CI)
Physical activity and demographics      
Sex Men (referent) 19.7 (17.0-22.6) 1.00 52.3 (48.7-55.8) 1.00
  Women 25.2 (22.3-28.3) 1.4 (1.1-1.8) 61.2 (57.7-64.5) 1.4 (1.1-1.7)
Age group 18-34 years (referent) 24.5 (19.9-29.7) 1.00 59.2 (52.5-64.7) 1.00
  35-54 years 22.9 (20.4-25.6) 0.9 (0.7-1.2) 58.6 (55.5-61.6) 1.1 (0.8-1.4)
  55 and older 18.3 (13.9-23.6) 0.7 (0.5-1.2) 46.7 (40.6-53.0) 0.6 (0.4-0.9)
Population segment Non-parent (referent) 18.7 (14.9-23.3) 1.00 54.4 (51.0-59.9) 1.00
  Parent of 7-12 year olds 23.0 (20.2-26.0) 1.2 (0.9-1.8) 58.5 (55.0-61.9) 1.0 (0.7-1.3)
  Parent of other-aged children 24.3 (20.5-28.7) 1.4 (1.0-2.1) 55.6 (50.8-60.2) 1.0 (0.7-1.3)
Education HS or less (referent) 18.5 (14.5-24.3) 1.00 57.8 (52.3-63.2) 1.00
  College/Tech School 22.6 (19.7-25.7) 1.3 (0.9-1.8) 59.3 (55.8-62.8) 1.0 (0.8-1.4)
  University+ 24.2 (20.6-28.3) 1.5 (1.0-2.2)# 52.2 (47.7-56.6) 0.8 (0.6-1.1)
Income ($1000s) <50 (referent) 23.2 (19.6-27.3) 1.00 57.7 (53.1-62.1) 1.00
  50-99 21.7 (18.6-25.1) 0.9 (0.7-1.2) 56.8 (52.9-60.7) 1.0 (0.8-1.3)
  ≥ 100 21.9 (17.9-26.6) 0.8 (0.6-1.2) 53.3 (48.0-58.5) 0.9 (0.7-1.2)
  DK/Ref 25.0 (18.3-33.1) 1.1 (0.7-1.7) 62.9 (54.3-70.7) 1.2 (0.8-1.9)
Language of survey English (referent) 22.5 (21.2-25.8) 1.00 58.2 (54.5-60.8) 1.00
  French 17.4 (13.3-22.6) 0.7 (0.5-1.0)# 50.0 (43.9-56.1) 0.7 (0.5-0.9)
Adult's physical activity level None (referent) 19.1 (15.3-23.6) 1.00 51.5 (47.2-57.7) 1.00
  1 day 23.6 (19.0-28.9) 1.3 (0.9-2.0) 58.6 (52.7-64.2) 1.3 (0.9-1.8)
  2-3 days 24.0 (20.5-27.8) 1.3 (1.0-1.9) 59.6 (55.4-63.7) 1.4 (1.0-1.8)
  4+ days 22.6 (18.7-26.9) 1.3 (0.9-1.8) 55.6 (50.7-60.4) 1.2 (0.8-1.5)
Child's physical activity level None (referent) 17.3 (10.3-27.6) 1.00 44.0 (33.2-55.4) 1.00
  1 day 19.7 (13.5-27.7) 1.2 (0.6-2.6) 47.5 (38.8-56.4) 1.1 (0.6-2.1)
  2-3 days 22.6 (19.1-26.6) 1.4 (0.7-2.7) 57.1 (52.6-60.5) 1.6 (1.0-2.7)
  4+ days 25.9 (22.4-29.7) 1.6 (0.8-3.1) 61.8 (57.7-65.8) 1.9 (1.1-3.2)
  1. Odds ratio for the full model for all respondents including age, sex, population segment, education, language, adult PA level, and for parent's and child's PA level.
  2. # Lower 95% CI is 1.01