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Table 2 Association of physical activity and demographic characteristics with unprompted and prompted recall of ParticipACTION campaign

From: ParticipACTION: A mass media campaign targeting parents of inactive children; knowledge, saliency, and trialing behaviours

  

Unprompted recall

% (95% CI)

OR adj (95% CI)

Prompted recall

% (95% CI)

OR adj (95% CI)

Physical activity and demographics

     

Sex

Men (referent)

19.7 (17.0-22.6)

1.00

52.3 (48.7-55.8)

1.00

 

Women

25.2 (22.3-28.3)

1.4 (1.1-1.8)

61.2 (57.7-64.5)

1.4 (1.1-1.7)

Age group

18-34 years (referent)

24.5 (19.9-29.7)

1.00

59.2 (52.5-64.7)

1.00

 

35-54 years

22.9 (20.4-25.6)

0.9 (0.7-1.2)

58.6 (55.5-61.6)

1.1 (0.8-1.4)

 

55 and older

18.3 (13.9-23.6)

0.7 (0.5-1.2)

46.7 (40.6-53.0)

0.6 (0.4-0.9)

Population segment

Non-parent (referent)

18.7 (14.9-23.3)

1.00

54.4 (51.0-59.9)

1.00

 

Parent of 7-12 year olds

23.0 (20.2-26.0)

1.2 (0.9-1.8)

58.5 (55.0-61.9)

1.0 (0.7-1.3)

 

Parent of other-aged children

24.3 (20.5-28.7)

1.4 (1.0-2.1)

55.6 (50.8-60.2)

1.0 (0.7-1.3)

Education

HS or less (referent)

18.5 (14.5-24.3)

1.00

57.8 (52.3-63.2)

1.00

 

College/Tech School

22.6 (19.7-25.7)

1.3 (0.9-1.8)

59.3 (55.8-62.8)

1.0 (0.8-1.4)

 

University+

24.2 (20.6-28.3)

1.5 (1.0-2.2)#

52.2 (47.7-56.6)

0.8 (0.6-1.1)

Income ($1000s)

<50 (referent)

23.2 (19.6-27.3)

1.00

57.7 (53.1-62.1)

1.00

 

50-99

21.7 (18.6-25.1)

0.9 (0.7-1.2)

56.8 (52.9-60.7)

1.0 (0.8-1.3)

 

≥ 100

21.9 (17.9-26.6)

0.8 (0.6-1.2)

53.3 (48.0-58.5)

0.9 (0.7-1.2)

 

DK/Ref

25.0 (18.3-33.1)

1.1 (0.7-1.7)

62.9 (54.3-70.7)

1.2 (0.8-1.9)

Language of survey

English (referent)

22.5 (21.2-25.8)

1.00

58.2 (54.5-60.8)

1.00

 

French

17.4 (13.3-22.6)

0.7 (0.5-1.0)#

50.0 (43.9-56.1)

0.7 (0.5-0.9)

Adult's physical activity level

None (referent)

19.1 (15.3-23.6)

1.00

51.5 (47.2-57.7)

1.00

 

1 day

23.6 (19.0-28.9)

1.3 (0.9-2.0)

58.6 (52.7-64.2)

1.3 (0.9-1.8)

 

2-3 days

24.0 (20.5-27.8)

1.3 (1.0-1.9)

59.6 (55.4-63.7)

1.4 (1.0-1.8)

 

4+ days

22.6 (18.7-26.9)

1.3 (0.9-1.8)

55.6 (50.7-60.4)

1.2 (0.8-1.5)

Child's physical activity level

None (referent)

17.3 (10.3-27.6)

1.00

44.0 (33.2-55.4)

1.00

 

1 day

19.7 (13.5-27.7)

1.2 (0.6-2.6)

47.5 (38.8-56.4)

1.1 (0.6-2.1)

 

2-3 days

22.6 (19.1-26.6)

1.4 (0.7-2.7)

57.1 (52.6-60.5)

1.6 (1.0-2.7)

 

4+ days

25.9 (22.4-29.7)

1.6 (0.8-3.1)

61.8 (57.7-65.8)

1.9 (1.1-3.2)

  1. Odds ratio for the full model for all respondents including age, sex, population segment, education, language, adult PA level, and for parent's and child's PA level.
  2. # Lower 95% CI is 1.01