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Table 3 Association between initial trialing behaviors and recall, knowledge of benefits of and saliency for physical activity among parents

From: ParticipACTION: A mass media campaign targeting parents of inactive children; knowledge, saliency, and trialing behaviours

 

Talked to their children about increasing PA

OR adj (95% CI)

Talked to spouse about increasing child's PA

OR adj (95% CI)

Made stricter rules about sedentary activity

OR adj (95% CI)

Enrolled children in PA

OR adj (95% CI)

Increased PA (own or as a family)

OR adj (95% CI)

Sought information about PA

OR adj (95% CI)

Recall, knowledge and saliency

      

Unprompted recalla

      

   Didn't recall

1.0

1.0

1.0

1.0

1.0

1.0

   Recalled message

1.2 (0.9, 1.7)

1.6 (1.0, 2.3)#

1.2 (0.8, 1.8)

0.6 (0.4, 1.1)

1.7 (1.1, 2.4)

1.5 (0.9, 2.6)

Prompted recallb

      

   None

      

   1 ad

1.0

1.0

1.0

1.0

1.0

1.0

   2 ads

1.0 (0.8, 1.6)

1.2 (0.8, 1.9)

1.6 (1.0, 2.5)#

1.3 (0.8, 2.3)

1.5 (1.0, 2.3)#

1.9 (0.9, 3.9)

   3 or more ads

1.9 (1.2, 3.0)

1.7 (1.1. 2.8)

1.3 (0.7, 2.2)

2.0 (1.1, 3.7)

2.2 (1.4, 36)

3.3 (1.6, 6.9)

Physical inactivity increases risks

      

   Disagree

1.0

1.0

1.0

1.0

1.0

1.0

   Agree

1.3 (0.5, 3.2)

0.8 (0.3, 2.3)

1.0 (0.3, 3.4)

0.7 (0.2, 2.3)

0.8 (0.3, 2.1)

0.6 (0.1, 3.0)

   Strongly agree

1.6 (0.6, 4.1)

0.8 (0.3, 2.4)

1.2 (0.4, 3.7)

0.7 (0.2, 2.5)

0.9 (0.4, 2.3)

0.9 (0.2, 4.5)

Kids have lower life expectancy

      

   Disagree

1.0

10.

1.0

1.0

1.0

1.0

   Agree

1.1 (0.7, 1.6)

1.0 (0.7, 1.6)

1.0 (0.7, 1.6)

1.2 (0.7, 2.1)

1.0 (0.6, 1.4)

1.6 (0.8, 3.0)

   Strongly agree

0.8 (0.5, 1.4)

0.7 (0.4, 1.3)

1.2 (0.6, 2.1)

0.6 (0.2, 1.4)

0.9 (0.5, 1.6)

1.1 (0.5, 2.7)

Saliency

      

   Very low

1.0

1.0

1.0

1.0

1.0

1.0

   Low

1.9 (1.0, 3.9)

5.8 (1.7, 19.7)

2.4 (0.9, 6.5)

2.7 (0.8, 9.7)

1.8 (0.9, 3.8)

1.1 (0.2, 5.5)

   Moderate

4.2 (2.1, 8.7)

11.8 (3.4, 40.1)

5.2 (1.9, 14.0)

7.5 (2.2, 26.4)

3.6 (1.7, 7.5)

4.0 (0.9, 18.3)

   High

5.9 (2.9, 12.2)

16.0 (4.7, 54.8)

8.1 (3.0, 21.6)

7.9 (2.3, 27.7)

4.7 (2.3, 9.9)

6.3 (1.4, 28.0)

  1. a Odds ratio for full model including unprompted recall adjusted for age, sex, education, income, language, adult PA level, and for parent's and child's PA level.
  2. b Odds ratio for full model including number of ads recalled adjusted for age, sex, education, income, language, adult PA level, and for parent's and child's PA level.
  3. # Lower 95% CI is 1.01