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Table 3 Association between initial trialing behaviors and recall, knowledge of benefits of and saliency for physical activity among parents

From: ParticipACTION: A mass media campaign targeting parents of inactive children; knowledge, saliency, and trialing behaviours

  Talked to their children about increasing PA
OR adj (95% CI) 		Talked to spouse about increasing child's PA
OR adj (95% CI) 		Made stricter rules about sedentary activity
OR adj (95% CI) 		Enrolled children in PA
OR adj (95% CI) 		Increased PA (own or as a family)
OR adj (95% CI) 		Sought information about PA
OR adj (95% CI)
Recall, knowledge and saliency       
Unprompted recalla       
   Didn't recall 1.0 1.0 1.0 1.0 1.0 1.0
   Recalled message 1.2 (0.9, 1.7) 1.6 (1.0, 2.3)# 1.2 (0.8, 1.8) 0.6 (0.4, 1.1) 1.7 (1.1, 2.4) 1.5 (0.9, 2.6)
Prompted recallb       
   None       
   1 ad 1.0 1.0 1.0 1.0 1.0 1.0
   2 ads 1.0 (0.8, 1.6) 1.2 (0.8, 1.9) 1.6 (1.0, 2.5)# 1.3 (0.8, 2.3) 1.5 (1.0, 2.3)# 1.9 (0.9, 3.9)
   3 or more ads 1.9 (1.2, 3.0) 1.7 (1.1. 2.8) 1.3 (0.7, 2.2) 2.0 (1.1, 3.7) 2.2 (1.4, 36) 3.3 (1.6, 6.9)
Physical inactivity increases risks       
   Disagree 1.0 1.0 1.0 1.0 1.0 1.0
   Agree 1.3 (0.5, 3.2) 0.8 (0.3, 2.3) 1.0 (0.3, 3.4) 0.7 (0.2, 2.3) 0.8 (0.3, 2.1) 0.6 (0.1, 3.0)
   Strongly agree 1.6 (0.6, 4.1) 0.8 (0.3, 2.4) 1.2 (0.4, 3.7) 0.7 (0.2, 2.5) 0.9 (0.4, 2.3) 0.9 (0.2, 4.5)
Kids have lower life expectancy       
   Disagree 1.0 10. 1.0 1.0 1.0 1.0
   Agree 1.1 (0.7, 1.6) 1.0 (0.7, 1.6) 1.0 (0.7, 1.6) 1.2 (0.7, 2.1) 1.0 (0.6, 1.4) 1.6 (0.8, 3.0)
   Strongly agree 0.8 (0.5, 1.4) 0.7 (0.4, 1.3) 1.2 (0.6, 2.1) 0.6 (0.2, 1.4) 0.9 (0.5, 1.6) 1.1 (0.5, 2.7)
Saliency       
   Very low 1.0 1.0 1.0 1.0 1.0 1.0
   Low 1.9 (1.0, 3.9) 5.8 (1.7, 19.7) 2.4 (0.9, 6.5) 2.7 (0.8, 9.7) 1.8 (0.9, 3.8) 1.1 (0.2, 5.5)
   Moderate 4.2 (2.1, 8.7) 11.8 (3.4, 40.1) 5.2 (1.9, 14.0) 7.5 (2.2, 26.4) 3.6 (1.7, 7.5) 4.0 (0.9, 18.3)
   High 5.9 (2.9, 12.2) 16.0 (4.7, 54.8) 8.1 (3.0, 21.6) 7.9 (2.3, 27.7) 4.7 (2.3, 9.9) 6.3 (1.4, 28.0)
  1. a Odds ratio for full model including unprompted recall adjusted for age, sex, education, income, language, adult PA level, and for parent's and child's PA level.
  2. b Odds ratio for full model including number of ads recalled adjusted for age, sex, education, income, language, adult PA level, and for parent's and child's PA level.
  3. # Lower 95% CI is 1.01
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International Journal of Behavioral Nutrition and Physical Activity

ISSN: 1479-5868

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