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Table 2 Tally of tailoring effects
| Study/Message Characteristic | Significant tailoring effect | Significant and non-significant trend towards a tailoring effect |
|---|---|---|
| Total | 58% (7/12) | 83% (10/12) |
| Nature of the control group | ||
| No message control/non-PA message | 100% (6/6) | 100% (6/6) |
| Generic PA message | 17% (1/6) | 67% (4/6) |
| Assessment timeframea | ||
| 1 mos. | 67% (2/3) | 67% (2/3) |
| 2 mos. | 67% (2/3) | 67% (2/3) |
| 3 mos. | 50% (2/4) | 75% (3/4) |
| 4-6 mos. | 42% (3/7) | 71% (5/7) |
| 12 mos. | 50% (1/2) | 50% (1/2) |
| Mode of delivery | ||
| 44% (4/9) | 78% (7/9) | |
| Online | 100% (3/3) | 100% (3/3) |
| Dose | ||
| Single | 50% (2/4) | 50% (2/4) |
| More than 1b | 63% (5/8) | 100% (8/8) |
