Consumer purchasing patterns in response to calorie labeling legislation in New York City

Table 1 Demographic and Descriptive Characteristics of Adult Patrons at Fast Food Restaurants in NYC and Newark, NJ

	New York City		Newark, NJ		Significance
	Before Labeling (n = 384)	After Labeling (n = 442)	Before Labeling (n = 182)	After Labeling (n = 162)	Pre-labeling	Post-labeling	Pre-post NYC	Pre-post Newark
Mean Age (std. error)	39.1 (0.74)	38.8 (0.68)	40.4 (0.90)	37.7 (.97)	*
Race/Ethnicity (%)					***	***
White	9.9	6.8	6.0	4.9
Black	57.0	63.0	74.2	81.5
Latino	25.5	21.6	14.3	9.3
Asian/Hawaiian Pacific Islander	2.3	1.6	1.7	1.2
Other	4.4	5.9	1.7	0.6
Females (%)	61.8	65.1	59.8	59.0
Observer-Estimated Percent Obese (based on estimated BMI)	9.1	8.1	8.2	7.3
Restaurant Chain (%)					***	***	***
McDonalds	45.6	34.4	25.4	29.6
Burger King	11.9	12.0	31.2	30.3
Wendy's	25.6	36.0	20.8	15.4
Kentucky Fried Chicken	17.0	17.7	22.5	24.7

*p <0.10; **p<0.05; ***p<0.01;
¶ test of significance between NYC v. Newark pre-labeling; NYC v. Newark post-labeling; pre v. post labeling in NYC; pre v. post labeling in Newark

ISSN: 1479-5868