TY - JOUR AU - Kelly, Bridget AU - Baur, Louise A. AU - Bauman, Adrian E. AU - King, Lesley AU - Chapman, Kathy AU - Smith, Ben J. PY - 2011 DA - 2011/09/05 TI - "Food company sponsors are kind, generous and cool": (Mis)conceptions of junior sports players JO - International Journal of Behavioral Nutrition and Physical Activity SP - 95 VL - 8 IS - 1 AB - Children's exposure to unhealthy food marketing influences their food knowledge, preferences and consumption. Sport sponsorship by food companies is widespread and industry investment in this marketing is increasing. This study aimed to assess children's awareness of sport sponsors and their brand-related attitudes and purchasing intentions in response to this marketing. SN - 1479-5868 UR - https://doi.org/10.1186/1479-5868-8-95 DO - 10.1186/1479-5868-8-95 ID - Kelly2011 ER -