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Table 5 Percentages of food outlets classified in the Local Authority food outlet list using each of the additional internet data sources in each study area

From: The foodscape: classification and field validation of secondary data sources across urban/rural and socio-economic classifications in England

 

Additional data sources

Study Area

*Could not classify

Name only

Yell commercial directory

Thomson local commercial

directory

Google

Own website

Not in Local Authority data

Urban mixed SES

0

18.7

32.8

7.5

20.1

3.7

17.2

Rural mixed SES

0

56.0

12.0

0

12.0

0

20.0

Rural low SES

13.6

36.4

13.6

4.5

22.7

0

9.1

Rural high SES

5.3

31.6

26.3

10.5

10.5

0

15.8

Urban low SES

2.9

43.3

26.2

4.3

11.0

0.5

11.9

Urban high SES

10.7

35.7

32.1

0

3.6

0

17.9

  1. *even with the use of the internet we were unable to classify this outlet from the desk alone.