HEALTH CONSCIOUSNESS
|
Moderate
|
High
|
PERSONAL DECISIONS
|
Moderate
|
High
|
Taste (147)
|
High
|
High
|
Freshness (70)
|
High
|
High
|
Knowing how to cook (94)
|
High
|
High
|
Cost (35)
|
High
|
High
|
How food is prepared (82)
|
High
|
High
|
What your needs are (159)
|
High
|
High
|
Personal health (116)
|
High
|
High
|
Appearance of food (11)
|
High
|
High
|
Portion size (118)
|
High
|
High
|
Quality (123)
|
High
|
High
|
Food preparation time (66)
|
High
|
High
|
Food handling (63)
|
High
|
High
|
High cholesterol (78)
|
High
|
High
|
Labels (95)
|
High
|
High
|
Ingredients in food (91)
|
High
|
High
|
Quantity of items (124)
|
High
|
High
|
Texture of food (150)
|
High
|
High
|
Preference (119)
|
High
|
High
|
More health conscious (107)
|
High
|
High
|
How food is stored (83)
|
High
|
High
|
Eating balanced meals (54)
|
High
|
High
|
Seasonings I need to cook with (132)
|
High
|
High
|
Nutritional content (111)
|
High
|
High
|
How much I can carry (84)
|
High
|
High
|
Natural food (108)
|
Moderate
|
High
|
Making food stretch (102)
|
High
|
High
|
A lot of sodium in foods (1)
|
Moderate
|
High
|
Samples (128)
|
Moderate
|
High
|
Fat content (62)
|
High
|
High
|
The cost of eating healthy makes me buy less (151)
|
Moderate
|
High
|
Sugar content (144)
|
High
|
High
|
Farmer’s markets (61)
|
High
|
High
|
Diet (43)
|
High
|
High
|
Buy in bulk (21)
|
Moderate
|
High
|
Calorie intake (25)
|
High
|
High
|
Freezer space (69)
|
Moderate
|
High
|
What foods make you tired (157)
|
Moderate
|
High
|
Cook large quantities and eat for the week (33)
|
High
|
High
|
Losing weight (98)
|
High
|
High
|
Able to cook large quantities to last a few days (5)
|
Moderate
|
High
|
Healthy eating is too difficult (77)
|
Moderate
|
High
|
Family-sized packages (60)
|
Moderate
|
High
|
Organic foods (113)
|
Moderate
|
High
|
Grocery lists (74)
|
High
|
Moderate
|
Genetically modified foods (72)
|
Moderate
|
Moderate
|
Cheaper to cook than eat at fast food restaurants (29)
|
High
|
Moderate
|
Modify prepared foods so healthier (105)
|
Moderate
|
Moderate
|
Variety of prepared food (154)
|
Moderate
|
Moderate
|
Break down large quantities into smaller servings (19)
|
High
|
Moderate
|
Able to buy ethnic foods (3)
|
Low
|
Moderate
|
Make your own foods instead of foods in a jar (101)
|
Moderate
|
Moderate
|
Shop everyday to have fresh food (134)
|
Low
|
Moderate
|
Use of food with medications (153)
|
High
|
Moderate
|
Buy packaged food and jazz it up (22)
|
Moderate
|
Moderate
|
Processed foods (120)
|
Low
|
Moderate
|
Make weekly menus (100)
|
Moderate
|
Moderate
|
Microwaveable foods (103)
|
Moderate
|
Moderate
| | | |
Supplement cooked food with restaurant food (145)
|
Moderate
|
Moderate
| | | |
Supplement cooked food with restaurant food (145)
|
Moderate
|
Moderate
| | | |
TIME FACTORS
|
Moderate
|
Moderate
|
SPECIAL OCCASIONS
|
Moderate
|
Moderate
|
Food recalls (67)
|
High
|
High
|
Lifestyle (96)
|
High
|
High
|
Expiration date (57)
|
High
|
High
|
Family upbringing (59)
|
Moderate
|
High
|
Household preference (80)
|
Moderate
|
High
|
Family influence (58)
|
Moderate
|
High
|
Season (131)
|
Moderate
|
High
|
Loss of appetite (99)
|
Moderate
|
High
|
Food Industry (64)
|
High
|
Moderate
|
Mood swings (106)
|
Moderate
|
High
|
Television (148)
|
Moderate
|
Moderate
|
Guests/Company (75)
|
Moderate
|
High
|
Word of mouth (163)
|
Moderate
|
Moderate
|
Special occasions (139)
|
Moderate
|
High
|
Pets need to eat (117)
|
Moderate
|
Moderate
|
Don’t go shopping when you’re hungry (48)
|
Moderate
|
High
|
Easier to buy at fast food restaurants (51)
|
Low
|
Moderate
|
Participation in research studies (115)
|
High
|
High
|
A treat is eating at a high end restaurant (2)
|
Low
|
Moderate
|
Cravings (38)
|
Moderate
|
Moderate
|
| | |
Temptation (149)
|
Moderate
|
Moderate
|
| | |
Cooking fatigue (34)
|
Moderate
|
Moderate
|
| | |
Depression (42)
|
Moderate
|
Moderate
|
| | |
Easier to buy ready-made food (52)
|
Low
|
Moderate
|
| | |
Social circles (138)
|
Moderate
|
Moderate
|
| | |
Eating at restaurants make me buy less at stores (53)
|
Low
|
Moderate
|
| | |
Anxiety (10)
|
Moderate
|
Moderate
|
| | |
Short lunch period, so I eat fast foods (137)
|
Low
|
Moderate
|
CRIME AND SAFETY
|
Moderate
|
Moderate
|
BUDGET CONSIDERATIONS
|
Moderate
|
Moderate
|
Inflation (90)
|
High
|
High
|
Income (89)
|
High
|
High
|
Amount of money you have to spend (8)
|
High
|
High
|
Education (55)
|
High
|
High
|
Being overcharged repeatedly (17)
|
High
|
High
|
When you get your Social Security check (161)
|
High
|
High
|
Schedule (130)
|
High
|
High
|
Food pantries (65)
|
Moderate
|
High
|
Rodents are common around food (126)
|
High
|
High
|
Household composition (79)
|
Moderate
|
High
|
Bad experiences (14)
|
Moderate
|
High
|
Dollar menus (47)
|
Moderate
|
High
|
Weather (155)
|
High
|
Moderate
|
Minimum purchase required for using certain payment (104)
|
Moderate
|
High
|
No one-stop shopping in “the hood” (110)
|
Moderate
|
Moderate
|
When you get food stamps (160)
|
Moderate
|
Moderate
|
Buy 2 get $1 off can be a trick (20)
|
Moderate
|
Moderate
|
Professional recommendation (121)
|
Moderate
|
Moderate
|
Items without a price tag (92)
|
Low
|
Moderate
|
Brand names (18)
|
Moderate
|
Moderate
|
Cheaper foods in the suburbs (28)
|
Moderate
|
Moderate
|
Impulse (88)
|
Moderate
|
Moderate
|
Customers get into fights (41)
|
Moderate
|
Moderate
|
Anticipating what food pantry will distribute (9)
|
Moderate
|
Moderate
|
Crime (39)
|
High
|
Moderate
|
Overwhelmed by options (114)
|
Moderate
|
Moderate
|
Gypsy cabs (76)
|
Low
|
Moderate
|
Food trucks on the side of the road have fresh and cheap food (68)
|
Moderate
|
Moderate
|
Celebrity endorsements (27)
|
Low
|
Moderate
|
Country where food is made (36)
|
Low
|
Moderate
|
Fuel perks (71)
|
Moderate
|
Moderate
|
Shopping when tired (135)
|
Low
|
Moderate
|
Cab fare (24)
|
Moderate
|
Moderate
| | | |
Shopping with kids or grandkids (136)
|
Low
|
Low
| | | |
Child care at the store (30)
|
Low
|
Low
| | | |
Ease of theft (50)
|
Low
|
Low
| | | |
Can steal under $250 without being arrested (26)
|
Low
|
Low
| | | |
SHOPPING CONCERNS
|
Moderate
|
High
|
CORNER CONVENIENCE
|
High
|
High
|
Store crowding (142)
|
High
|
High
|
Good sanitation at the meat counter (73)
|
High
|
High
|
Store cleanliness (141)
|
High
|
High
|
Availability of food (12)
|
High
|
High
|
Double coupons (49)
|
High
|
High
|
Discount card (45)
|
High
|
High
|
T-Accessible (146)
|
Moderate
|
High
|
Bargains (16)
|
High
|
High
|
Distance (46)
|
High
|
High
|
Sales (127)
|
High
|
High
|
What stores are near where I live (158)
|
High
|
High
|
Know what to buy at different stores (93)
|
High
|
High
|
Scent of store (129)
|
High
|
High
|
How neat the store is (86)
| | |
Store hours (143)
|
High
|
High
|
One-stop shopping (112)
|
Moderate
|
High
|
Transportation (152)
|
High
|
High
|
Coupons (37)
|
High
|
High
|
Enough cashiers (56)
|
High
|
High
|
Convenience (32)
|
High
|
High
|
Reputation of store (125)
|
High
|
High
|
Where gift cards are for (162)
|
High
|
High
|
Customer service (40)
|
High
|
High
|
How much time I have to shop (85)
|
High
|
High
|
Availability of sale items (13)
|
High
|
High
|
What can fit in the shopping cart (156)
|
Moderate
|
High
|
How comfortable you feel at the store (81)
|
High
|
High
|
Amount gift cards are for (7)
|
High
|
High
|
Different locations have different prices and selection (44)
|
High
|
High
| | | |
Long lines (97)
|
Moderate
|
High
| | | |
Neighborhood of the store (109)
|
Moderate
|
High
| | | |
Circulars (31)
|
High
|
Moderate
| | | |
Advertisements (6)
|
Moderate
|
Moderate
| | | |
Stop & Shop and Shaw’s have different departments (140)
|
Moderate
|
Moderate
| | | |
How well you know the layout of the store (87)
|
High
|
Moderate
| | | |
Promotions (122)
|
High
|
Moderate
| | | |
Self check-out (133)
|
Moderate
|
Moderate
| | | |
Bag your own groceries (15)
|
Low
|
Moderate
| | | |
Buying grocery bags (23)
|
Low
|
Low
| | | |
Able to buy religious foods (4)
|
Low
|
Low
| | | |