Table 2 Food choice questionnaire - motivation items
Motivation | Items |
|---|---|
Health | It is important that the food I eat… |
 Contains vitamins and minerals | |
 Keeps me healthy | |
 Is nutritious | |
 Is good for my appearance (skin/teeth/hair/nails etc.) | |
I always follow a healthy and balanced diet | |
I eat what I like and I do not worry about healthiness of food | |
The healthiness of food has little impact on my food choices | |
Taste | It is important that the food I eat… |
 Looks nice | |
 Tastes good | |
Price | It is important that the food I eat… |
 Is not expensive | |
 Is cheap | |
 Is good value for money | |
Mood | It is important that the food I eat… |
 Keeps me awake/alert | |
 Helps me cope with life | |
 Helps me relax | |
 Cheers me up and makes me feel good | |
 Helps me cope with stress | |
Weight Control | It is important that the food I eat… |
 Helps me control my weight |