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Table 1 Interventions proposed in RD physical activity pledges under analysis, and the number and proportion of interventions selected by organisationsa, ordered by frequency of selection

From: Getting England to be more physically active: are the Public Health Responsibility Deal’s physical activity pledges the answer?

Pledge (# signatories)

Interventions proposed in each pledge

Nature of the interventionb

Organisations listing these actions in their delivery plan

#

%

P1- Physical activity in the community (107 organisations)

1. Promoting community-based events locally, with campaigns targeted at specific groups within the local community (children and young people, older people or black and minority ethnic communities)

Provide information

44 (out of 107)

41%

 

2. Work directly with local authorities and other local sport or physical activity providers to support or develop community-based sport and physical activity opportunities. (local sports clubs, schools, volunteer-led or other community or third sector groups).

Enable choice

25 (out of 107)

23%

3. Sponsoring charitable events such as fun runs, cycling events, football tournaments or local walking groups

Enable choice

20 (out of 107)

19%

4. Offer these physical activity opportunities to your employees.

Enable choice

8 (out of 107)

7%

5. Making facilities available (at weekends).

Enable choice

0 (out of 107)

0%

P2- Physical activity guidelines (155 organisations)

6. Organisations can highlight the key messages in the CMO’s guidelines to their employees, consumers and local communities.

Provide information

96 (out of 155)

62%

 

7. Organisations could also develop own materials or campaigns targeted at consumers or local communities, supported by on-pack promotions or wider associated marketing activity, for example through website or other digital media

Provide information

96 (out of 155)

62%

8. Sign up to Change 4 Life and use their materials

Provide information

16 (out of 155)

10%

P3- Active travel (128 organisations)

9. Good quality changing, showering and locker facilities

Enable choice

52 (out of 128)

41%

 

10. Providing secure, safe and accessible cycle parking

Enable choice

40 (out of 128)

31%

11. Consider offering Bikeability training for employees to give them the confidence to cycle to work.

Provide information

43 (out of 128)

34%

12. Sign up to the Cycle to Work Scheme

Guide choice by incentives

38 (out of 128)

30%

13. Provision of training, reward or incentive programmes to achieve targets for more cycling.

Guide choice by incentives

28 (out of 128)

22%

14. Provide accessible and secure cycle parking/storage or run incentive schemes to reward those who bike/walk to stores

Guide choice by incentives

25 (out of 128)

20%

15. Encourage more of your customers to walk or cycle to your stores or sites.

Provide information

20 (out of 128)

16%

16. Promote local walking and cycling routes to your customers, particularly those who don’t drive.

Provide information

11 (out of 128)

9%

P4- Physical activity in the workplace (203 organisations)

17. Workplace physical activity challenges

Guide choice by incentives

77 (out of 203)

38%

18. Disseminate information on local opportunities for physical activity

Provide information

72 (out of 203)

35%

 

19. Promote physical activity as part of a wider employee health and well-being programme

Enable choice

66 (out of 203)

33%

20. Adopt policies which encourage active travel among employees

Guide choice by changing the default policy

46 (out of 203)

23%

21. Workplace champions for physical activity

Provide information

33 (out of 203)

16%

22. Health checks

Enable choice

21 (out of 203)

10%

  1. Source: created by the authors. Column on pledge information drawn from Department of Health, [6]; column on “nature of the intervention” reported by authors based on the Nuffield Council of Bioethics’ Ladder of Interventions; column on “organisations listing actions” compiled by the authors
  2. aas at November 2013; baccording to the Nuffield Council on Bioethics’ Ladder of Interventions