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Table 3 Multivariate results for favourable colours on nutrients and more greens or more reds stratified a) by gender and b) by age group

From: Reds are more important than greens: how UK supermarket shoppers use the different information on a traffic light nutrition label in a choice experiment

  Multivariate odds ratio (95 % confidence intervals)
a) Stratification by gender
  WOMEN MEN
Favourable colours on individual nutrients
 Total fat 4.40 (3.43, 5.65) 4.65 (3.36, 6.43)
 Saturated fat 9.02 (7.01, 11.59) 5.78 (4.36, 7.66)
 Total sugar 4.71 (3.67, 6.04) 5.01 (3.69, 6.82)
 Salt 7.16 (5.61, 9.13) 7.23 (5.33, 9.82)
More greens or more reds
 More greens 6.71 (5.37, 8.39) 5.29 (4.08, 6.86)
 More reds 0.08 (0.06, 0.10) 0.10 (0.07, 0.13)
b) Stratification by age
  18 to 55 56+
Favourable colours on individual nutrients
 Total fat 5.33 (3.79, 7.51) 3.97 (3.11, 5.07)
 Saturated fat 11.95 (8.39, 17.02) 6.04 (4.83, 7.55)
 Total sugar 7.10 (5.04, 9.99) 3.86 (3.05, 4.90)
 Salt 9.49 (6.70, 13.43) 6.20 (4.94, 7.79)
More greens or more reds
 More greens 8.49 (6.27, 11.49) 5.10 (4.14, 6.27)
 More reds 0.06 (0.04, 0.08) 0.11 (0.09, 0.14)