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Table 1 Summary of the evaluation protocol

From: In-store marketing of inexpensive foods with good nutritional quality in disadvantaged neighborhoods: increased awareness, understanding, and purchasing

Method

Duration

Place

Period

Sample

Customers

Purchasing data

-

2 intervention stores and 2 control stores

January to June 2013 (baseline) and January to June 2014 (intervention)

6625 customers

Member-customers only, making 100 % of their purchases in the same store, with at least one purchase during baseline and during intervention

Exit surveys

2 min

2 intervention stores

May-June 2014

259 customers

All customers

In-depth surveys

15 min

2 intervention stores

June 2014

116 customers

Member-customers only