Skip to main content

Advertisement

Table 3 In-depth survey: knowledge in nutrition, understanding of the labeling system, and attractiveness of promoted products

From: In-store marketing of inexpensive foods with good nutritional quality in disadvantaged neighborhoods: increased awareness, understanding, and purchasing

  Sample Knowledge of nutrition P Understanding of the labeling system P Placement-related attractiveness P Taste-related attractiveness P Cooking-related attractiveness P
(n = 116) Mean (SD) Mean (SD) Mean (SD) Mean (SD) Mean (SD)
Total 116 62.8 (20)   79.4 (15)   85.7 (22)   52.8 (13)   68.5 (20)  
Sex    0.310   0.319   0.143   0.258   0.036
 Female 91 63.7 (20.6)   80.1 (14.9)   84.5 (23.5)   52.1 (12.7)   70.6 (19.0)
 Male 25 59.2 (15.8)   76.8 (13.5)   90.0 (14.0)   55.5 (15.7)   61.0 (23.5)
Age    0.084   0.669   0.401   0.009   0.597
 20–40 years 29 69.0 (18.2)   79.3 (13.6)   89.2 (20.5)   48.3 (6.9)   65.9 (20.6)
 40–60 years 51 58.8 (18.9)   78.2 (16.6)   86.3 (19.2)   51.3 (14.3)   70.6 (19.2)
 More than 60 years 36 63.3 (21.1)   81.1 (12.6)   81.9 (26.1)   58.5 (14.4)   67.7 (22.0)
Adults at home    0.926   0.948   0.522   0.631   0.089
 One 26 63.1 (20.2)   79.2 (15.2)   82.7 (28.3)   51.7 (13.8)   74.5 (23.0)
 Two or more 90 62.7 (19.7)   79.4 (14.6)   86.5 (19.8)   53.1 (13.3)   66.8 (19.3)
Children at home    0.180   0.701   0.947   0.283   0.175
 No child 45 64.9 (18.2)   80.7 (14.4)   85.8 (23.2)   55.0 (15.1)   64.2 (22.1)
 One or two 47 58.7 (20.6)   78.1 (16.6)   86.2 (20.2)   52.3 (11.4)   70.7 (18.8)
 Three or more 24 66.7 (20.1)   79.6 (10.8)   84.4 (23.4)   49.7 (13.6)   72.4 (19.1)
Food insecurity    0.924   0.845   0.333   0.863   0.295
 Yes 19 63.2 (15.3)   80.0 (10.0)   90.1 (18.0)   53.3 (14.0)   73.0 (22.5)
 No 97 62.7 (20.5)   79.3 (15.4)   84.8 (22.6)   52.7 (13.3)   67.7 (19.9)
Occupational status    0.279   0.346   0.350   0.028   0.967
 Unemployed, disabled, student 42 65.7 (19.9)   77.4 (14.7)   89.9 (19.0)   49.0 (10.3)   68.2 (20.3)
 Lower socio-professional category 30 57.3 (17.2)   78.0 (15.6)   81.7 (21.5)   51.5 (14.2)   68.3 (20.2)
 Upper socio-professional category 12 60.0 (19.1)   85.0 (16.8)   88.5 (15.5)   56.8 (16.1)   66.7 (21.5)
 Retired 32 65.0 (21.6)   81.3 (12.6)   82.8 (27.1)   57.6 (13.9)   69.9 (21.0)
Frequency of shopping at the store    0.792   0.877   0.579   0.142   0.013
 Less than once 19 65.3 (22.9)   80.5 (11.3)   89.5 (12.0)   55.6 (9.1)   67.1 (19.2)
 Two to four times 66 61.8 (21.0)   79.5 (15.0)   82.4 (26.4)   50.8 (12.7)   72.9 (20.6)
 More than four times 31 63.2 (14.7)   78.4 (15.9)   90.3 (13.6)   55.4 (16.4)   60.1 (18.1)
Average spending in the store / month    0.303   0.649   0.169   0.851   0.786
 Less than 20€ 28 68.6 (20.7)   77.1 (14.4)   87.1 (18.2)   54.0 (10.7)   69.6 (21.6)
 Between 20€ and 50€ 37 60.5 (19.7)   78.9 (14.9)   85.5 (21.8)   52.4 (11.9)   67.9 (22.7)
 Between 50€ and 100€ 22 59.1 (21.8)   79.5 (17.6)   77.3 (28.0)   54.0 (15.7)   71.6 (22.2)
 More than 100€ 29 62.8 (16.7)   82.1 (12.4)   90.9 (19.2)   51.3 (16.0)   65.9 (14.1)
Average spending in the store / visit    0.317   0.225   0.617   0.930   0.314
 Less than 10€ 21 68.6 (19.6)   76.0 (14.3)   86.3 (14.7)   53.6 (9.2)   63.1 (23.2)
 Between 10€ and 20€ 46 60.9 (17.9)   78.0 (16.3)   85.6 (22.0)   53.0 (13.7)   68.2 (20.5)
 More than 20€ 49 62.0 (21.3)   82.0 (12.9)   85.5 (24.5)   52.3 (14.8)   71.2 (18.8)
Awareness of the program    <0.001   0.024   0.666   0.903   0.212
 Spontaneous 22 77.3 (15.5)   82.7 (14.5)   87.5 (20.8)   52.6 (12.9)   75.0 (20.4)
 Aided 29 61.4 (18.5)   84.1 (14.3)   87.9 (20.7)   51.9 (12.1)   65.1 (20.1)
 No 65 58.5 (19.5)   76.2 (14.2)   84.0 (22.9)   53.3 (14.3)   67.9 (20.2)
Perceived usefulness of the program    0.686   0.007   0.608   0.397   0.229
 Yes 107 63.2 (19.8)   79.6 (14.3)   86.0 (21.9)   52.9 (12.9)   69.5 (19.9)
 No 4 55.0 (10.0)   60.0 (14.1)   75.0 (33.9)   45.3 (15.6)   53.1 (37.3)
 I don’t know 5 60.0 (24.5)   90.0 (10.0)   87.5 (8.8)   57.5 (22.3)   60.0 (5.6)
  1. Mean score (/100) of customers’ answers to a quiz assessing their knowledge in nutrition, to a quiz assessing their understanding of the labeling system, and to questions on attractiveness of promoted products. Differences in scores were analyzed based on socio-demographic characteristics, shopping profiles, and based on awareness and perceived usefulness of the program using one-way ANOVAs