Skip to main content

Advertisement

Table 4 In-depth survey: purchases of promoted products

From: In-store marketing of inexpensive foods with good nutritional quality in disadvantaged neighborhoods: increased awareness, understanding, and purchasing

  Sample Contribution of promoted products to total food spending P
(n = 116) Mean (SD)
Total 116 13.6 (8.2)  
Sex 0.632
 Female 91 13.4 (8.1)
 Male 25 14.3 (8.7)
Age 0.527
 20–40 years 29 14.5 (10.4)
 40–60 years 51 12.6 (7.3)
 More than 60 years 36 14.3 (7.5)  
Adults at home 0.591
 One 26 12.8 (11.1)
 Two or more 90 13.8 (7.2)
Children at home 0.089
 No child 45 12.3 (8.2)
 One or two 47 13.3 (9.2)
 Three or more 24 16.8 (4.9)
Food insecurity 0.002
 Yes 19 18.8 (9.8)
 No 97 12.6 (7.5)
Occupational status 0.156
 Unemployed, disabled, student 42 15.4 (9.1)
 Lower socio-professional category 30 11.2 (7.2)
 Upper socio-professional category 12 12.0 (7.6)
 Retired 32 14.1 (7.7)
Frequency of shopping at the store 0.036
 Less than once 19 9.2 (7.8)
 Two to four times 66 14.6 (7.9)
 More than four times 31 14.1 (8.5)
Average spending in the store / month 0.044
 Less than 20€ 28 11.8 (9.2)
 Between 20€ and 50€ 37 16.7 (10.1)
 Between 50€ and 100€ 22 12.7 (4.9)
 More than 100€ 29 12.0 (5.2)
Average spending in the store / visit 0.059
 Less than 10€ 21 16.1 (11.8)
 Between 10€ and 20€ 46 14.6 (7.9)
 More than 20€ 49 11.6 (6.0)
Awareness of the program 0.405
 Spontaneous 22 15.4 (6.0)
 Aided 29 12.2 (9.6)
 No 65 13.6 (8.1)
Perceived usefulness of the program 0.375
 Yes 107 13.4 (7.9)
 No 4 19.2 (14.7)
 I don’t know 5 14.4 (9.6)
  1. Average contribution (%) of promoted products to the total spending on food of member-customers. Differences in purchases of promoted products were analyzed based on socio-demographic characteristics, shopping profiles, and based on awareness and perceived usefulness of the program using one-way ANOVAs