Table 1 Overview of considered product reformulations and categories
From: Reducing calorie sales from supermarkets – ‘silent’ reformulation of retailer-brand food products
Product | Change in energy density (%) | Date of reformulation | Category products | Reformulated product’s share of category’s calorie turnover | Reformulated product’s share of category’s sales value |
|---|---|---|---|---|---|
Kcal/ 100 g | Week/ year | Per cent | Per cent | ||
Mayonnaise | 720→600 (17) | 36/2013 | Private-label mayonnaise, Private-label light mayonnaise, Unbranded lemon mayonnaise, Brand 1 mayonnaise (tube), Brand 1 mayonnaise, Brand 1 lemon mayonnaise | 51 | 38 |
Fruit yoghurt Orange Peach melba | 93→77 (17) 90→74 (18) | 14/2013 | Private-label peach melba yoghurt, Private-label orange yoghurt, Banana/pear yoghurt, Pineapple/orange/mango yoghurt, Peach/passion fruit yoghurt, Berry-flavoured yoghurts, Low-calorie berry-flavoured yoghurts, | 15 6 | 11 5 |
Pumpkin seed rye bread | 240→232 (3) | 22/2013 | Private-label pumpkin seed rye bread, Private-label sunflower seed rye bread, Brand sunflower rye bread, Brand organic sunflower rye bread | 14 | 12 |
Toasting bun | 280→270 (4) | 36/2013 | Private-label toasting bun, Private-label whole-grain toasting buns, Brand toasting bun | 64 | 60 |
Yoghurt bread | 270→250 (7) | 32/2013 | Private-label yoghurt bread, Brand1 wholemilk bread, Brand1 yoghurt bread, Brand2 wholemilk bread, Brand 3 five-grain bread | 43 | 38 |
Carrot buns | 310→281 (9) | 22/2013 | Private-label carrot buns, Brand1 carrot buns, Brand1 other buns, Brand 2 buns | 54 | 46 |
Whole-grain rolls | 260→240 (8) | 22/2013 | Private-label whole-grain rolls, Brand1 multi-grain rolls, Brand2 Sandwich rolls, Brand 2 grain rolls, Brand 3 Whole-grain rolls | 35 | 30 |
Chocolate muesli | 410→400 (2) | 18/2013 | Private-label chocolate muesli, Private-label regular muesli, Brand1 chocolate cereals, Brand 2 chocolate cereals, Brand 3 chocolate cereals | 21 | 21 |