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Table 5 Detailed results - rye bread with pumpkin seeds

From: Reducing calorie sales from supermarkets – ‘silent’ reformulation of retailer-brand food products

  Private label pumpkin Private label sunflower Brand organic sunflower
Initial share of calories 13.8% 12.0% 0.0%
Initial share of sales value 11.8% 10.4% 0.0%
AID model estimation results
lnPPrivate label pumpkin 0.0000 0.0000 0.0000
(0.0000) (0.0000) (0.0000)
lnPPrivate label sunflower 0.0000 0.0000 0.0000
(0.0000) (0.0000) (0.0000)
lnPBrand organic sunflower 0.0000 0.0000 0.0000
(0.0000) (0.0000) (0.0000)
lnPBrand other sunflower 0.0000 0.0000 0.0000
(0.0000) (0.0000) (0.0000)
Real budget 0.0000 0.0000 0.0000
(0.0000) (0.0000) (0.0000)
Reformulation dummy −0.0041 −0.0048 −0.0015
(0.0054) (0.0049) (0.0034)
Trend −0.0002 −0.0002 0.0001
(0.0002) (0.0002) (0.0001)
Christmas dummy −0.0003 0.0001 0.0006
(0.0033) (0.0031) (0.0021)
AR (1) −0.1108 −0.0573 −0.3948
(0.2253) (0.2215) (0.2373)
Intercept 0.0942 0.0894 0.0251
(0.0075) (0.0068) (0.0051)
Root MSE 0.0057 0.0051 0.0041
R2 0.99 0.99 0.97
R2-adj 0.99 0.99 0.96