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Table 6 Detailed results – Toasting buns

From: Reducing calorie sales from supermarkets – ‘silent’ reformulation of retailer-brand food products

  Private-label whole grain Private-label
Initial share of calories 35.6% 0.1%
Initial share of sales value 39.9% 0.1%
AID model estimation results
Ln PPrivate-label whole grain −0.2273 0.2328
(0.0501) (0.0514)
Ln PBrand 0.0008 −0.0013
(0.0043) (0.0044)
Ln PPrivate-label 0.0345 0.0110
(0.1968) (0.2015)
Real budget 0.1398 −0.1372
(0.0185) (0.0189)
Reformulation dummy 0.0245 −0.0246
(0.0127) (0.0130)
Trend 0.0006 −0.0006
(0.0004) (0.0004)
Christmas dummy −0.0284 0.0285
(0.0144) (0.0147)
AR (1) −0.1913 −0.1923
(0.1700) (0.1699)
Intercept −0.6575 1.5197
(0.5805) (0.5942)
Root MSE 0.0256 0.0262
R2 0.83 0.83
R2-adj 0.80 0.79