Table 6 Detailed results – Toasting buns
From: Reducing calorie sales from supermarkets – ‘silent’ reformulation of retailer-brand food products
Private-label whole grain | Private-label | |
|---|---|---|
Initial share of calories | 35.6% | 0.1% |
Initial share of sales value | 39.9% | 0.1% |
AID model estimation results | ||
Ln PPrivate-label whole grain | −0.2273 | 0.2328 |
(0.0501) | (0.0514) | |
Ln PBrand | 0.0008 | −0.0013 |
(0.0043) | (0.0044) | |
Ln PPrivate-label | 0.0345 | 0.0110 |
(0.1968) | (0.2015) | |
Real budget | 0.1398 | −0.1372 |
(0.0185) | (0.0189) | |
Reformulation dummy | 0.0245 | −0.0246 |
(0.0127) | (0.0130) | |
Trend | 0.0006 | −0.0006 |
(0.0004) | (0.0004) | |
Christmas dummy | −0.0284 | 0.0285 |
(0.0144) | (0.0147) | |
AR (1) | −0.1913 | −0.1923 |
(0.1700) | (0.1699) | |
Intercept | −0.6575 | 1.5197 |
(0.5805) | (0.5942) | |
Root MSE | 0.0256 | 0.0262 |
R2 | 0.83 | 0.83 |
R2-adj | 0.80 | 0.79 |