Table 7 Detailed results - yoghurt bread
From: Reducing calorie sales from supermarkets – ‘silent’ reformulation of retailer-brand food products
Brand 2 Wholemilk bread | Brand 1 Wholemilk bread | Private label yoghurt bread | Brand 1 Yoghurt bread | |
|---|---|---|---|---|
Initial share of calories | 0.0% | 30.2% | 43.2% | 0.0% |
Initial share of sales value | 0.0% | 31.8% | 38.2% | 0.0% |
AID model estimation results | ||||
lnPBrand 2 Wholemilk bread | 0.1122 | −0.0442 | −0.0484 | 0.0000 |
(0.0330) | (0.0172) | (0.0182) | (0.0001) | |
Ln PBrand 1 Wholemilk bread | 0.2815 | −0.6210 | 0.2239 | 0.0001 |
(0.0825) | (0.0430) | (0.0456) | (0.0003) | |
Ln PPrivate label yoghurt bread | 0.2191 | 0.5111 | −1.1483 | 0.0005 |
(0.3671) | (0.1913) | (0.2028) | (0.0015) | |
Ln PBrand 1 Yoghurt bread | −0.0251 | 0.0094 | 0.0058 | 0.0001 |
(0.0181) | (0.0094) | (0.0100) | (0.0001) | |
Ln PBrand 3, 5-grain bread | 0.0612 | 0.1295 | 0.1951 | 0.0002 |
(0.0574) | (0.0299) | (0.0317) | (0.0002) | |
Real budget | 0.2060 | −0.0789 | −0.0597 | −0.0002 |
(0.0488) | (0.0254) | (0.0270) | (0.0002) | |
Reformulation dummy | −0.0013 | 0.0085 | −0.0100 | 0.0000 |
(0.0352) | (0.0183) | (0.0194) | (0.0001) | |
Trend | 0.0006 | −0.0005 | −0.0001 | 0.0000 |
(0.0013) | (0.0007) | (0.0007) | (0.0000) | |
Christmas dummy | 0.0085 | −0.0166 | −0.0001 | 0.0002 |
(0.0501) | (0.0261) | (0.0277) | (0.0002) | |
Intercept | −3.3966 | 1.2240 | 2.3714 | −0.0002 |
(1.2671) | (0.6603) | (0.7001) | (0.0053) | |
Root MSE | 0.0603 | 0.0314 | 0.0333 | 0.0003 |
R2 | 0.62 | 0.93 | 0.88 | 0.28 |
R2-adj | 0.53 | 0.92 | 0.85 | 0.11 |