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Table 7 Detailed results - yoghurt bread

From: Reducing calorie sales from supermarkets – ‘silent’ reformulation of retailer-brand food products

  Brand 2 Wholemilk bread Brand 1 Wholemilk bread Private label yoghurt bread Brand 1 Yoghurt bread
Initial share of calories 0.0% 30.2% 43.2% 0.0%
Initial share of sales value 0.0% 31.8% 38.2% 0.0%
AID model estimation results
lnPBrand 2 Wholemilk bread 0.1122 −0.0442 −0.0484 0.0000
(0.0330) (0.0172) (0.0182) (0.0001)
Ln PBrand 1 Wholemilk bread 0.2815 −0.6210 0.2239 0.0001
(0.0825) (0.0430) (0.0456) (0.0003)
Ln PPrivate label yoghurt bread 0.2191 0.5111 −1.1483 0.0005
(0.3671) (0.1913) (0.2028) (0.0015)
Ln PBrand 1 Yoghurt bread −0.0251 0.0094 0.0058 0.0001
(0.0181) (0.0094) (0.0100) (0.0001)
Ln PBrand 3, 5-grain bread 0.0612 0.1295 0.1951 0.0002
(0.0574) (0.0299) (0.0317) (0.0002)
Real budget 0.2060 −0.0789 −0.0597 −0.0002
(0.0488) (0.0254) (0.0270) (0.0002)
Reformulation dummy −0.0013 0.0085 −0.0100 0.0000
(0.0352) (0.0183) (0.0194) (0.0001)
Trend 0.0006 −0.0005 −0.0001 0.0000
(0.0013) (0.0007) (0.0007) (0.0000)
Christmas dummy 0.0085 −0.0166 −0.0001 0.0002
(0.0501) (0.0261) (0.0277) (0.0002)
Intercept −3.3966 1.2240 2.3714 −0.0002
(1.2671) (0.6603) (0.7001) (0.0053)
Root MSE 0.0603 0.0314 0.0333 0.0003
R2 0.62 0.93 0.88 0.28
R2-adj 0.53 0.92 0.85 0.11