Table 8 Detailed results - rolls with carrot
From: Reducing calorie sales from supermarkets – ‘silent’ reformulation of retailer-brand food products
Private label carrot rolls | Brand 1 carrot rolls | Brand 1 whole-grain rolls | |
|---|---|---|---|
Initial share of calories | 53.7% | 0.0% | 28.2% |
Initial share of sales value | 45.6% | 0.0% | 30.0% |
AID model estimation results | |||
Ln PPrivate label carrot rolls | 0.0000 | 0.0000 | 0.0000 |
(0.0000) | (0.0000) | (0.0000) | |
Ln PBrand 1 carrot rolls | 0.0007 | 0.0000 | 0.0006 |
(0.0006) | (0.0000) | (0.0007) | |
Ln PBrand 1 whole-grain rolls | 0.0000 | 0.0000 | 0.0000 |
(0.0000) | (0.0000) | (0.0000) | |
Ln PBrand 2 linseed rolls | 0.0000 | 0.0000 | 0.0000 |
(0.0000) | (0.0000) | (0.0000) | |
Real budget | 0.0000 | 0.0000 | 0.0000 |
(0.0000) | (0.0000) | (0.0000) | |
Reformulation dummy | 0.0149 | 0.0000 | 0.0151 |
(0.0151) | (0.0000) | (0.0166) | |
Trend | −0.0012 | 0.0000 | −0.0006 |
(0.0005) | (0.0000) | (0.0005) | |
Christmas dummy | 0.0001 | 0.0001 | 0.0001 |
(0.0000) | (0.0000) | (0.0000) | |
Intercept | 0.3657 | 0.0000 | 0.2998 |
(0.0520) | (0.0001) | (0.0572) | |
Root MSE | 0.0172 | 0.0000 | 0.0189 |
R2 | 0.99 | 0.98 | 0.98 |
R2-adj | 0.98 | 0.96 | 0.96 |