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Table 8 Detailed results - rolls with carrot

From: Reducing calorie sales from supermarkets – ‘silent’ reformulation of retailer-brand food products

  Private label carrot rolls Brand 1 carrot rolls Brand 1 whole-grain rolls
Initial share of calories 53.7% 0.0% 28.2%
Initial share of sales value 45.6% 0.0% 30.0%
AID model estimation results
Ln PPrivate label carrot rolls 0.0000 0.0000 0.0000
(0.0000) (0.0000) (0.0000)
Ln PBrand 1 carrot rolls 0.0007 0.0000 0.0006
(0.0006) (0.0000) (0.0007)
Ln PBrand 1 whole-grain rolls 0.0000 0.0000 0.0000
(0.0000) (0.0000) (0.0000)
Ln PBrand 2 linseed rolls 0.0000 0.0000 0.0000
(0.0000) (0.0000) (0.0000)
Real budget 0.0000 0.0000 0.0000
(0.0000) (0.0000) (0.0000)
Reformulation dummy 0.0149 0.0000 0.0151
(0.0151) (0.0000) (0.0166)
Trend −0.0012 0.0000 −0.0006
(0.0005) (0.0000) (0.0005)
Christmas dummy 0.0001 0.0001 0.0001
(0.0000) (0.0000) (0.0000)
Intercept 0.3657 0.0000 0.2998
(0.0520) (0.0001) (0.0572)
Root MSE 0.0172 0.0000 0.0189
R2 0.99 0.98 0.98
R2-adj 0.98 0.96 0.96