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Table 9 AID model estimation results - wholegrain rolls

From: Reducing calorie sales from supermarkets – ‘silent’ reformulation of retailer-brand food products

  Brand 2 sandwich rolls Private-label wholegrain rolls Brand 2, grain rolls Brand 1 multi-grain rolls
Initial share of calories 18.1% 35.1% 19.4% 27.4%
Initial share of sales value 16.1% 30.1% 20.5% 33.2%
AID model estimation results
Ln PBrand 2 sandwich rolls 0.00003 −0.00001 −0.00001 −0.00001
(0.00000) (0.00000) (0.00000) (0.00000)
Ln PPrivate-label wholegrain rolls −0.00001 0.00002 −0.00001 −0.00001
(0.00000) (0.00000) (0.00000) (0.00000)
Ln PBrand 2, grain rolls −0.00001 −0.00001 0.00002 −0.00001
(0.00000) (0.00000) (0.00000) (0.00000)
Ln PBrand 1 multi grain rolls −0.00001 −0.00002 −0.00001 0.00004
(0.00000) (0.00000) (0.00000) (0.00000)
LnPBrand 3 wholegrain −0.00005 0.00008 0.00000 −0.00004
(0.00006) (0.00015) (0.00010) (0.00011)
Real budget 0.00000 −0.00001 0.00000 0.00001
(0.00000) (0.00000) (0.00000) (0.00000)
Reformulation dummy −0.00615 0.00408 0.01379 −0.01164
(0.00399) (0.00998) (0.00683) (0.00756)
Trend 0.00000 0.00008 −0.00012 0.00005
(0.00007) (0.00018) (0.00012) (0.00014)
Christmas dummy −0.00056 0.00234 0.00000 −0.00206
(0.00534) (0.01330) (0.00913) (0.01010)
AR (1) 0.22398 0.20410 0.38075 0.00000
(0.02580) (0.01760) (0.01950) (0.00000)
Intercept 0.19093 0.22398 0.20410 0.38075
(0.01030) (0.02580) (0.01760) (0.01950)
Root MSE 0.0039 0.0098 0.0067 0.0074
R2 1.00 0.99 0.99 0.99
R2-adj 0.99 0.99 0.99 0.99