Skip to main content

Table 1 Branded products featured in advergames and TV advertisements in each condition

From: Sustained impact of energy-dense TV and online food advertising on children’s dietary intake: a within-subject, randomised, crossover, counter-balanced trial

Experimental (Food Advertisement Condition)

Control (Non-Food Advertisement Condition)

Advergame:

 

 Nestle Kokokrunch cereal

Lego

TV advertisements:

 

 McVities Delichoc biscuit

The North Face sportswear

 Burger King Meal Deal

Vodafone Ireland

 Taco Bell Smart Phone App

Speedo swimwear

 McCoys crisps

Visit England

 Nestle Kokokrunch cereal

O2 telecommunications

 Hersheys chocolate spread

British Airways

 McVities BN biscuit

Bloomingdales

 Walkers Mixups crisps

Mini

 Hula Hoops savoury snacks

Disney Cruise Line

 Maynards Discovery Patch confectionery

Petplan insurance