Food marketing in recreational sport settings in Canada: a cross-sectional audit in different policy environments using the Food and beverage Marketing Assessment Tool for Settings (FoodMATS)

Table 5 Power of food and beverage marketing occasions for guideline and non-guideline provinces (n = 1740)

Power feature	All sites (n = 51)		Guideline sites (n = 34)		Non-guideline sites (n = 17)
Power feature	n (missing)	%	n (missing)	%	n (missing)	%	P value^a
Healthfulness	n = 1740 (0)		n = 1212 (0)		n = 528 (0)		p < 0.001
Most Healthy	420	24.1	358	29.5	62	11.7
Less Healthy	352	20.2	274	22.6	78	14.8
Least Healthy	968	55.6	580	47.9	388	73.5
Child-targeted^b	n = 1377 (5)		n = 953 (4)		n = 424 (1)		p < 0.001
Targeted at children	99	7.2	91	9.5	8	1.9
Sports-related^c	n = 1377 (5)		n = 953 (4)		n = 424 (1)		p < 0.001
Related to sports	123	8.9	104	10.9	19	4.5
Size total	n = 1375 (6)		n = 952 (4)		n = 423 (2)		p = 0.001
Small^d	444	32.3	282	29.6	162	38.3
Medium^e	257	18.7	193	20.3	64	15.1
Large^f	674	49.0	477	50.1	197	46.6

^aasymptotic significance (2-sided) from Chi² tests for homogeneity
^bevidence of animated or fictional characters, taste appeals, humour, action-adventure, fantasy, fun shapes or colours, competitions, give-aways, cartoonish font, or used a child actor to advertise a food or beverage product/brand that would appeal to children (Prowse et al. submitted to IJBNPA November 2017, IJBN-D-17-00585)
^cany reference to physical activity, exercise, sport, game, recreation, performance or competition, a design feature relevant to sport settings (Prowse et al. submitted to IJBNPA November 2017, IJBN-D-17-00585)
^dsmall: less than one 8.5 × 11 in. paper (Prowse et al. submitted to IJBNPA November 2017, IJBN-D-17-00585)
^eoutdoor medium: one to ten 8.5 × 11 in. paper(s); indoor medium: one to three 8.5 × 11 in. paper(s) (Prowse et al. submitted to IJBNPA November 2017, IJBN-D-17-00585)
^foutdoor large: more than ten 8.5 × 11 in. paper(s); indoor large: more than three- 8.5 × 11 in. paper(s) (Prowse et al. submitted to IJBNPA November 2017, IJBN-D-17-00585)

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