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Table 3 Number of television programs, sample selected and number of food/beverage advertisements in 35% and 15–34.9% child audience threshold samples for May 2013 and May 2016

From: The effectiveness of the food and beverage industry’s self-established uniform nutrition criteria at improving the healthfulness of food advertising viewed by Canadian children on television

 

May 2013

May 2016

 

Television Programs n (% total programs)

Sample of Television Programs n

Food Ads in Sample n

Television Programs n (% total programs)

Sample of Television Programs n

Food Ads in Sample n

Programs reaching 35% child audience threshold

1536 (6.2)

154

242

1289 (5.2)

129

334

Programs reaching 15–34.9% child audience threshold

1894 (7.6)

189

396

1832 (7.4)

183

416

All programs

24,960 (100)

 

81,056

24,910 (100)

 

87,121

  1. Sources: Numeris and Nielsen Media Research, 2013, 2016