Table 6 Healthfulness of foods/beverages advertised in May 2013 and May 2016 when child viewership reached at least ≥35% according to PAHO criteria and the UK Nutrient Profile Model
CAI companiesa | Non-CAI companiesb | Total | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
2013 | 2016 | 2013 | 2016 | 2013 | 2016 | |||||||
n (%) | n (%) | χ2 (df) | ORc | n (%) | n (%) | χ2 (df) | ORc | n (%) | n (%) | χ2 (df) | ORc | |
Excessive in total fat | 61 (50.8) | 98 (52.7) | 0.10(1) | 1.08 | 59 (48.8) | 97 (69.3) | 11.4(1)* | 2.37 | 120 (49.8) | 195 (59.8) | 5.64(1)* | 1.50 |
Excessive in saturated fat | 65(54.2) | 96 (51.6) | 0.19(1) | 0.90 | 58 (47.9) | 68 (48.6) | 0.01(1) | 1.03 | 123 (51.0) | 164 (50.3) | 0.03(1) | 0.97 |
Excessive in trans fat | 12 (10.0) | 45 (24.2) | 9.69(1)* | 2.87 | 36 (29.8) | 50 (35.7) | 1.04(1) | 1.31 | 48 (19.9) | 95 (29.1) | 6.25(1)* | 1.65 |
Excessive in sodium | 53 (44.2) | 109 (58.6) | 6.10(1)* | 1.79 | 59 (48.8) | 85 (60.7) | 3.75(1) | 1.62 | 112 (46.5) | 194 (59.5) | 9.48(1)* | 1.69 |
Excessive in free sugars | 100 (83.3) | 156 (83.9) | 0.02(1) | 1.04 | 81 (66.9) | 67 (47.9) | 9.63(1)* | 0.45 | 181 (75.1) | 223 (68.4) | 3.04(1) | 0.72 |
Excessive in at least one nutrient | 119 (99.2) | 186 (100) | – | – | 120 (99.2) | 140 (100) | 1.16(1) | – | 239 (99.2) | 326 (100) | – | – |
Less healthy as per UK NPM | 112 (93.3) | 146 (78.5) | 12.1(1)* | 0.26 | 97 (80.2) | 112 (80.0) | 0.00(1) | 0.99 | 209 (86.7) | 258 (79.1) | 5.48(1)* | 0.58 |