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Table 7 Nutrient content per 100 g of foods/beverages advertised by CAI companies in May 2016 when child viewership ranged from 15 to 34.9% or reached at least 35%

From: The effectiveness of the food and beverage industry’s self-established uniform nutrition criteria at improving the healthfulness of food advertising viewed by Canadian children on television

CAI companiesa May 2016

 

15–34.9%

(n = 234)

≥ 35.0%

(n = 186)

    

Nutrient

Mdn

Mdn

U

z

r

p-value

Calories (kcal)

293

370

23,669

1.55

0.08

.122

Total fat (g)

7.9

5.0

21,274

−0.40

−0.02

.692

Saturated fat (g)

2.3

2.1

21,625

−0.11

−0.01

.912

Trans fat (g)

0.0

0.0

21,770

0.01

0.00

.994

Sodium (mg)

389

403

23,221

1.18

0.06

.237

Carbohydrates (g)

31.7

56.8

24,939

2.57

0.13

.010

Fibre (g)

0.0

0.7

23,489

1.50

0.07

.134

Sugar (g)

10.9

20.0

24,994

2.62

0.13

.009

Protein (g)

5.0

6.7

24,212

1.99

0.10

.047

  1. aCompanies participating in the Canadian Children’s Food and Beverage Advertising Initiative (CAI)