The effectiveness of the food and beverage industry’s self-established uniform nutrition criteria at improving the healthfulness of food advertising viewed by Canadian children on television

Table 8 Healthfulness of foods/beverages advertised by CAI companies in May 2016 when child viewership reached at least ≥35% or ranged from 15 to 34.9% according to PAHO criteria and the UK Nutrient Profile Model

	CAI companies^a- May 2016
	15–34.9%	≥ 35.0%
	n(%)	n(%)	χ² (df)	OR^b	p-value
Excessive in total fat	140 (59.8)	98 (52.7)	2.15(1)	0.75	.142
Excessive in saturated fat	127 (54.3)	96 (51.6)	0.30(1)	0.90	.587
Excessive in trans fat	66 (28.2)	45 (24.2)	0.86(1)	0.81	.354
Excessive in sodium	125 (53.4)	109 (58.6)	1.13(1)	1.23	.288
Excessive in free sugar	179 (76.5)	156 (83.9)	3.49(1)	1.60	.062
Excessive in at least one nutrient	227 (97.0)	186 (100)	–	–	–
Less healthy as per UK NPM	191 (81.6)	146 (78.5)	0.64(1)	0.82	.424

^aCompanies participating in the Canadian Children’s Food and Beverage Advertising Initiative (CAI)
^bOR = Odds ratio, reference group (1): 15–34.9% program sample
*ρ-value < 0.05

ISSN: 1479-5868