Non-tailored environmental information Raw coverage: 25%, Internal consistency: 100% | |
 Outcome: | (1) Reduction in intended consumption or purchase/selection of meat in virtual environments |
 In the presence of: | (2) Non-tailored (3) information about environmental issues (4) targeting healthy individuals |
 In the absence of: | Information about (5) health, (6) socio-economic, (7) animal welfare issues, (8) multiple consequences of eating meat, and (9) implicitly highlighting animal suffering, (10) self-monitoring, (11) goal-setting, and (12) lifestyle counselling |
 Regardless of: | (13) Provision of practical strategies to eat less meat |
Non-tailored health information with practical strategies to eat less meat Raw coverage: 8%, Internal consistency: 100% | |
 Outcome: | (1) Reduction in intended consumption or purchase/selection of meat in virtual environments |
 In the presence of: | (2) Non-tailored (3) information about health issues (4) with practical strategies to eat less meat (5) targeting healthy individuals |
 In the absence of: | Information about (6) environmental, (7) socio-economic, (8) animal welfare issues, (9) multiple consequences of eating meat, and (10) implicitly highlighting animal suffering, (11) self-monitoring, (12) goal-setting, and (13) lifestyle counselling |
Self-monitoring and goal-setting interventions Raw coverage: 8%, Internal consistency: 100% | |
 Outcome: | (1) Reduction in actual meat consumption, purchase, or selection |
 In the presence of: | (2) Non-tailored (3) self-monitoring and (4) goal-setting interventions (5) targeting healthy individuals |
 In the absence of: | Information about (6) health (7) environmental, (8) socio-economic, (9) animal welfare issues, (10) multiple consequences of eating meat, and (11) implicitly highlighting animal suffering, (12) practical strategies to eat less meat, and (13) lifestyle counselling |
Lifestyle-counselling for people with, or at increased risk of ill-health Raw coverage: 17%, Internal consistency: 100% | |
 Outcome: | (1) Reduction in actual meat consumption, purchase, or selection |
 In the presence of: | (2) Tailored (3) lifestyle counselling (4) targeting people with ill health or at increased risk thereof, and including (5) information on health, (6) self-monitoring, (7) goal-setting, and (8) practical strategies to eat less meat |
 In the absence of: | Information about (9) environmental, (10) animal welfare, (11) socio-economic issues, (12) multiple consequences of eating meat, and (13) implicitly highlighting animal suffering |