From: Targeted retail coupons influence category-level food purchases over 2-years
Food Categoryb | Average quantity per unit | %ΔQ | aSticker price per unit | Discount per unit | % ΔP when coupon applied | % purchases using coupon | Adjusted % ΔP | Elasticity |
---|---|---|---|---|---|---|---|---|
Less Healthful Food | ||||||||
Added fat | 0.22 | 55% | 2.08 | −0.78 | 38% | 56% | 21% | −2.59 |
Convenience Foods | 3.99 | 44% | 2.24 | −0.91 | 41% | 51% | 21% | −2.10 |
Refined Grains | 1.69 | 44% | 1.98 | −0.94 | 48% | 58% | 28% | −1.58 |
Dairy excluding milk | 1.52 | 45% | 1.84 | −0.86 | 47% | 62% | 29% | −1.54 |
Other added sugar | 1.18 | 35% | 2.34 | −1.11 | 47% | 57% | 27% | −1.32 |
SSB | 1.37 | 48% | 1.62 | −0.85 | 53% | 70% | 37% | −1.30 |
More Healthful Food | ||||||||
Fruit | 1.23 | 45% | 2.12 | −0.85 | 40% | 40% | 16% | −2.81 |
Whole grains | 0.95 | 50% | 3.08 | −1.06 | 34% | 57% | 19% | −2.56 |
Nuts | 2.20 | 44% | 2.80 | −1.02 | 36% | 62% | 22% | −1.97 |
Non-SSB | 2.08 | 46% | 1.65 | −0.89 | 54% | 45% | 24% | −1.87 |
Meat poultry and fish | 0.12 | 48% | 2.12 | −0.93 | 44% | 64% | 28% | −1.71 |
Vegetables | 0.17 | 51% | 1.43 | −0.99 | 69% | 72% | 50% | −1.02 |